Welcome to
The American Riviera®

Welcome to Santa Barbara—The American Riviera®. Where golden hillsides cascade into sparkling seas. Red-tile roofs give way to abundantly sunny skies.

And a relaxed coastal way of life is anything but routine.

This is where wine country and lush gardens welcome you, festivals and music dance through the streets, and porticos lead to quaint downtown enclaves.

Car Free Santa Barbara
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Where to Drink Rosé in Santa Barbara

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10+ Instagram-Worthy Locations in SB

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Beach Front Hotels

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Guide to Old Spanish Days Fiesta

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Don't Miss Santa Barbara in

August

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America’s Best Hotel (Forbes)

San Ysidro Ranch

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Authentic California

Perfect Beach Vacation Locale

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10 Must-Try Restaurants

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Explore Santa Barbara's Neighborhoods & Towns


Can't-Miss Activities & Attractions


Island Hopping on The Channel Islands

An excursion to this remote, volcanic chain of islands is an unforgettable experience and should be at the top of everyone’s to-do list when visiting Santa Barbara.

Santa Barbara Taco Trail

To ensure you and your bellies have the best tacos Santa Barbara has to offer, let the aroma of freshly-baked tortillas guide you through the Santa Barbara taco trail.

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3 Quintessential Days in SB

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