More than 65,000 spectators line State Street each year in anticipation of Santa Barbara’s only nighttime parade, the Annual Downtown Santa Barbara Holiday Parade! Officially kicking off the holiday season, this signature Downtown Santa Barbara event brings a colossal contingent of high-stepping marching bands, fabulous holiday-themed floats, spectacular performance groups, local personalities, and our soon to be announced Grand Marshal! The Holiday Prince and Fairy, selected from winning artwork best capturing the parade theme, lead the parade and light up the street on their way down the parade route.
This year, we’re celebrating the Colors of the Season via the many traditions, holidays, and colors of the Winter season. We are inspired by vibrant colors, kaleidoscopes, rainbows, and anything festively neon or colorful! For more inspiration, check our our style guide HERE. Share your ideas and pictures with our official hashtag #DSBHolidayParade.