A unique east-west transverse coastline creates the optimum geological and climate conditions that have elevated Santa Barbara wine country to one of the most notable in the world. Quaint vineyards and tasting rooms pepper the nearby hills and valleys. The easily accessible Urban Wine Trail brings the classic pours to downtown Santa Barbara with a casual tour of 20+ tasting rooms. In Santa Barbara, the wine menu is wide-ranging in both varietals and ways to enjoy them. Start here with these wine-inspired Santa Barbara travel itineraries.