Vacations shouldn’t put you to sleep. Instead of snooze, push other buttons.

Nothing ventured, nothing experienced.

Don’t relax. Revive. Breathe it all in. Say goodbye to boring. Miss missing out. Miss forgettable. Miss nothing.

Santa Barbara the american riviera
Car Free Santa Barbara
72 Hours in Santa Barbara
Learn More
Never Miss Out

Sign Up For Our ENewsletter

For insider tips, special offers, and more, sign up for our enewsletter today!

Magazine Cover

Request Our Visitors Magazine

Request your FREE copy to help plan your visit and get the most of it while you're here!

Order the Magazine
Guide to Wine in Santa Barbara
Best Hikes in Santa Barbara
3 Quintessential Days in SB

Book Your Stay

Girlfriends Guide to SB
Grab the girls and head to Santa Barbara for a weekend of ultimate relaxation.
LEARN MORE

Did you miss anything?


Santa Barbara Taco Trail

To ensure you and your bellies have the best tacos Santa Barbara has to offer, let the aroma of freshly-baked tortillas guide you through the Santa Barbara taco trail. Learn More

SB's Craft Brew Scene

They say it takes a lot of beer to make great wine. See the brewmasters who are making a splash in the evolution of craft beer in Santa Barbara. Learn More

DON'T MISS
Next Month in
Santa Barbara
Break free from normalcy and plan a secret escape to Santa Barbara.
VIEW HIGHLIGHTS FROM NEXT MONTH