Welcome to Santa Barbara—The American Riviera®. Where golden hillsides cascade into sparkling seas. Red-tile roofs give way to abundantly sunny skies.

And a relaxed coastal way of life is anything but routine.

This is where wine country and lush gardens welcome you, festivals and music dance through the streets, and porticos lead to quaint downtown enclaves.

Car Free Santa Barbara
Santa Barbara the american riviera
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15 New Restaurants in Santa Barbara

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Seven Not-to-be-Missed Beaches

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Dog Friendly Wineries in Santa Barbara

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10+ Instagram-Worthy Locations

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Don't Miss Santa Barbara in

December

View the Highlights From Next Month

Endless Sunshine

Beachfront Hotels

Book Your Stay

A First Timer's

Guide to Santa Barbara

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5-Day Family Vacation

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NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

Savor Santa Barbara’s Historic Theatre District

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Can't-Miss Activities & Attractions


Top 11 Best Hikes

Scenic views are everywhere. Santa Barbara creates a postcard-perfect backdrop for your next coastal retreat.

Explore Santa Barbara's Neighborhoods & Towns


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3 Quintessential Days in SB

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