Thomas Fire & Montecito Mudslides

To provide members with consistent information, messaging and resources following the Thomas Fire and Montecito mudslides, Visit Santa Barbara has put together the following toolkit to help navigate social media and public relations efforts. For any further questions or assistance, please contact [email protected]

Public Relations Tools – Information on media inquiries and key Visit Santa Barbara contacts.

Santa Barbara South Coast FAQS -Frequently asked questions about what’s open/closed, impacts from the Thomas Fire/Montecito mudslide and more that can be shared with frontline staff and the public as needed.

Talking Points Around Future Storms – Scripts about safety, future storms and more that can be used by frontline staff on phone calls or with in-person customer inquiries.

Social Media Guidelines – To continue to encourage visitation to Santa Barbara, leverage your own social media platforms to show that the Santa Barbara South Coast has recovered and is just as beautiful as ever. We encourage you to do this by highlighting clear-sky days and energetic nights. Continue to share your love for Santa Barbara and encourage travel to the Santa Barbara South Coast by using #SeeSB and #SavorSB (for culinary related posts).