Welcome to Visit Santa Barbara’s Media page. If you’re a media professional looking for story ideas, photos, videos and more, you’ve come to the right place. Santa Barbara’s South Coast abounds with stories waiting to be told. If you’re a print, broadcast or web-based journalist, Visit Santa Barbara can help.

Visit Santa Barbara assists hundreds of journalists each year. We’re committed to providing quick and accurate information, photography and videos for editorial use, support for media visits and referrals to industry experts.

Media Contact

Karna Hughes, Director of Public Relations, at [email protected] or 805.966.9222 x112

Press Releases

January 21, 2021

New Southwest Airlines Flights to Santa Barbara Take Off in April 2021

Visit Santa Barbara’s hotel deals program extended through July 2021

Today Southwest Airlines Inc. announced the routes included in its new year-round service to Santa Barbara Airport (SBA). The new flights will begin April 12, 2021, including three daily flights from Las Vegas’ McCarran International Airport (LAS), one daily flight from Denver International Airport (DEN) and one daily flight from Oakland International Airport (OAK). Flights are bookable today. It’s the first time the popular carrier has connected to Santa Barbara’s regional airport, which is currently serviced by Alaska Airlines, American Airlines and United Airlines.

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Press Kit


Press Trip Request

Visit Santa Barbara is committed to assisting journalists who are covering stories about the region. Please complete a press trip request form for consideration by our PR team at least a month in advance of your trip.

Photo and Video Media Library

High-resolution photos, images and videos are available to journalists for editorial use in Visit Santa Barbara’s media library. Preview the gallery, register and download digital assets on the site.