Welcome To
The American Riviera
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There are seaside escapes. Then there’s a gentle crescent of California coast connecting breathtaking beaches, soaring mountains, verdant vineyards, elevated enclaves and eclectic communities.

You see, there’s beautiful…
and there’s Santa Barbara

Where the sea and mountains feel as one, the sun feels more golden, and the valleys overflow with a bounty of color.

Discover what Santa Barbara has to offer, from exhilarating outdoor adventure to fascinating arts and culture to an incredible variety of local food and wine.

Car Free Santa Barbara
Santa Barbara the american riviera
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Four Stunning Waterfalls

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How to Be a Healthy Traveler

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Seven Not-to-be-Missed Beaches

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Instagram-Worthy Locations

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Don't Miss Santa Barbara in

August

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A First Timer's

Guide to Santa Barbara

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Pacific Coast Highway

Scenic Roadtip

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5-Day Family Vacation

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Wellness Getaway

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Can't-Miss Activities & Attractions


Free Things To Do in Santa Barbara

Experience the natural wonders of our seaside haven wallet-free. To help you soak up all that Santa Barbara has to offer, we’ve compiled a list of the most memorable, free activities. Learn More

9 Popular Bike Trails

Gorgeous ocean views, diverse terrain and a delightfully mild climate make Santa Barbara an ideal place for a bike ride. With bike trails to suit every experience level and ability, you’ll have no trouble finding the right path. Learn More

An Adventurer's Guide to Santa Barbara

Between the diverse and dramatic landscapes and the mild climate that makes it possible to play outside anytime of year, it’s an epic place to get your adventure on—especially if you’re drawn to the ocean. Learn More

Explore Santa Barbara's Neighborhoods & Towns


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3 Quintessential Days in SB

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