Welcome To
The American Riviera
Plan Your Trip

There are seaside escapes. Then there’s a gentle crescent of California coast connecting breathtaking beaches, soaring mountains, verdant vineyards, elevated enclaves and eclectic communities.

You see, there’s beautiful…
and there’s Santa Barbara

Where the sea and mountains feel as one, the sun feels more golden, and the valleys overflow with a bounty of color.

Discover what Santa Barbara has to offer, from exhilarating outdoor adventure to fascinating arts and culture to an incredible variety of local food and wine.

Santa Barbara the american riviera
Car Free Santa Barbara

Seven Not-to-be-Missed Beaches

Must-Visit Museums & Attractions

New Restaurants in Santa Barbara

July in Santa Barbara

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Things to Do

Summer in Santa Barbara

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A First Timer's

Guide to Santa Barbara

Outdoor Dining

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Instagram-Worthy Locations

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Wellness Getaway

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Can't-Miss Activities & Attractions

Free Things To Do in Santa Barbara

Experience the natural wonders of our seaside haven wallet-free. To help you soak up all that Santa Barbara has to offer, we’ve compiled a list of the most memorable, free activities. Learn More

Explore Santa Barbara's Neighborhoods & Towns

3 Quintessential Days in SB

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