Welcome To
The American Riviera
Plan Your Trip

There are seaside escapes. Then there’s a gentle crescent of California coast connecting breathtaking beaches, soaring mountains, verdant vineyards, elevated enclaves and eclectic communities.

You see, there’s beautiful…
and there’s Santa Barbara

Where the sea and mountains feel as one, the sun feels more golden, and the valleys overflow with a bounty of color.

Discover what Santa Barbara has to offer, from exhilarating outdoor adventure to fascinating arts and culture to an incredible variety of local food and wine.

Santa Barbara the american riviera
Car Free Santa Barbara
NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

Educational Experiences

NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

Outdoor Wine Tasting Experiences

NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

Seven Not-to-be-Missed Beaches

NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

How to be a Healthy Traveler

Learn More

Don't Miss Santa Barbara in

November

View the Highlights From Next Month

A First Timer's

Guide to Santa Barbara

Book Your Stay

Self-Guided

Santa Barbara Scenic Drive

Outdoor Dining

Learn More

NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

Instagram-Worthy Locations

Learn More

NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

Wellness Getaway

Learn More

Can't-Miss Activities & Attractions


Free Things To Do in Santa Barbara

Experience the natural wonders of our seaside haven wallet-free. To help you soak up all that Santa Barbara has to offer, we’ve compiled a list of the most memorable, free activities. Learn More

Explore Santa Barbara's Neighborhoods & Towns


NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

3 Quintessential Days in SB

Learn More