Welcome to Santa Barbara—The American Riviera®. Where golden hillsides cascade into sparkling seas. Red-tile roofs give way to abundantly sunny skies.

And a relaxed coastal way of life is anything but routine.

This is where wine country and lush gardens welcome you, festivals and music dance through the streets, and porticos lead to quaint downtown enclaves.

Car Free Santa Barbara
Santa Barbara the american riviera
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12 Ways to Wine

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Seafood Lovers’
Guide to SB

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Car-Free Family Vacation

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10+ Instagram-Worthy Locations

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Don't Miss Santa Barbara in

January

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Endless Sunshine

Beachfront Hotels

Book Your Stay

A First Timer's

Guide to Santa Barbara

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New Year’s Eve 2017

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8 Best Santa Barbara Hikes

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Can't-Miss Activities & Attractions


Santa Barbara Bubble Trail

With a nickname like “The American Riviera®” it’s no surprise that Santa Barbara is a place that pairs well with a glass of something sparkling in hand.

10 Must-Try Restaurants

So many restaurants, so little time. Our sampling of must-try restaurants is designed for the time-strapped foodie seeking a well-rounded taste of the region and overwhelmed by the many standout options.

Santa Barbara Gift Guide

Holiday shopping in The American Riviera® is easy as pie thanks to the incredible array of independent retailers and quality wares crafted by local artisans.

Explore Santa Barbara's Neighborhoods & Towns


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3 Quintessential Days in SB

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