Welcome to Santa Barbara—The American Riviera®. Where golden hillsides cascade into sparkling seas. Red-tile roofs give way to abundantly sunny skies.

And a relaxed coastal way of life is anything but routine.

This is where wine country and lush gardens welcome you, festivals and music dance through the streets, and porticos lead to quaint downtown enclaves.

Car Free Santa Barbara
Santa Barbara the american riviera
NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

12 Ways to Wine

NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

Seafood Lovers’
Guide to SB

NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

Car-Free Family Vacation

NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

10+ Instagram-Worthy Locations

Learn More

Don't Miss Santa Barbara in

January

View the Highlights From Next Month

Endless Sunshine

Beachfront Hotels

Book Your Stay

A First Timer's

Guide to Santa Barbara

NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

8 Best Santa Barbara Hikes

Learn More

NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

Presidio Neighborhood

Learn More

Can't-Miss Activities & Attractions


Island Hopping on The Channel Islands

An excursion to this remote, volcanic chain of islands is an unforgettable experience and should be at the top of everyone’s to-do list when visiting Santa Barbara.

Santa Barbara Taco Trail

To ensure you and your bellies have the best tacos Santa Barbara has to offer, let the aroma of freshly-baked tortillas guide you through the Santa Barbara taco trail.

7 Not-to-be-Missed Beaches

With miles of sun-drenched and sandy coastline, you’ll have trouble picking which Santa Barbara beach to visit first.

Explore Santa Barbara's Neighborhoods & Towns


NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

3 Quintessential Days in SB

Learn More