Welcome To
The American Riviera
Plan Your Trip

There are seaside escapes. Then there’s a gentle crescent of California coast connecting breathtaking beaches, soaring mountains, verdant vineyards, elevated enclaves and eclectic communities.

You see, there’s beautiful…
and there’s Santa Barbara

Where the sea and mountains feel as one, the sun feels more golden, and the valleys overflow with a bounty of color.

Discover what Santa Barbara has to offer, from exhilarating outdoor adventure to fascinating arts and culture to an incredible variety of local food and wine.

Santa Barbara the american riviera
Car Free Santa Barbara
Seven Not-to-be-Missed Beaches
Must-Visit Museums & Attractions
New Restaurants in Santa Barbara
July in Santa Barbara
Get your feet wet this summer with this month’s concerts, festivals and activities. Summer vacation in Santa Barbara has never looked hotter.
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Things to Do
Summer in Santa Barbara
Book Your Stay
A First Timer's
Guide to Santa Barbara
Outdoor Dining
It’s all about dining alfresco. Use this as your guide to outside restaurant service in Santa Barbara.
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Instagram-Worthy Locations
For the best-of-places to photograph, this is the ultimate list of Instagram-worthy locations in Santa Barbara.
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Wellness Getaway
Retreat yourself with a healing wellness weekend in Santa Barbara.
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Can't-Miss Activities & Attractions


Experience the natural wonders of our seaside haven wallet-free. To help you soak up all that Santa Barbara has to offer, we’ve compiled a list of the most memorable, free activities. Learn More

Explore Santa Barbara's Neighborhoods & Towns


3 Quintessential Days in SB
It’s easy to see the allure of Santa Barbara. Sample its charms with this 3-day itinerary.
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