If you’re looking for an authentic, locals-only experience in Santa Barbara County a trip to Goleta, known as “The Good Land,” is in order. Whether you’re in Goleta for business or pleasure, you’re sure to find something for everyone in Santa Barbara’s neighboring city.

Goleta is located just minutes from the Santa Barbara Municipal Airport, Amtrak Goleta train station or easily by car just off Highway 101.

Discover the city’s three major shopping centers, each just a few block away from nearby hotels featuring an eclectic mix of brand name stores as well as local retailers and host to local farmers markets multiple days a week. Take a break from the shopping excursions and grab a bite to eat in at On The Alley, Los Agaves or Jane at the Marketplace in Camino Marketplace.

Can’t get enough of that coastal fresh air? Spend a day or two at sea or on land for an outdoor adventure worthy of writing home about. Paddleboard off the shores of Goleta Beach, where you’ll get close up views of dolphins and sea lions or surf among the locals at the acclaimed Campus Point surf break. Hike the hills and explore the class-three climbing at The Playgrounds hiking trail in the surrounding mountains. Go on an early morning nature walk through the Butterfly Preserve and watch butterflies come to life as the sun comes up. Or go for a leisurely ride on the Coast Route bike path that crosses the wooded and seaside landscapes of Goleta and Isla Vista.

Enjoy the best in family-friendly activities and visit the South Coast Railroad Museum, take to the lanes for a classic night of bowling at Bowlero, or skate, spin, and swish across the ice rink at Ice in Paradise.

Goleta truly is The Good Land of Santa Barbara with family-friendly activities and locals-only haunts all within a 10-mile stretch of beautiful coastal and agricultural land.

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