Santa Barbara Wine

Santa Barbara Wine Country

Santa Barbara wine country offers the wine-curious traveler an authentic experience all its own.

Diversity is what defines the authentic vibe of the Santa Barbara wine experience. Amidst a buzzing downtown scene, the urban wine trail is electric, with dozens of tasting rooms and working wineries peppering the city. In the Santa Ynez and Santa Maria Valleys, an easy 45-minute drive over the hill, though, reveals rolling vineyards as far as the eye can see, and a quintessential wine country experience is marked by world-class wine, cuisine, and hospitality. Book a wine tour and leave the driving and planning logistics to local experts. 

However, much of the magic that makes Santa Barbara a world-class winemaking region is Mother Nature’s handiwork. The Santa Ynez Mountains that anchor this area, and the fertile valleys that they create, represent the only traverse along the entire Pacific Coast — from Alaska all the way down to Chile — that runs east-west. The weather conditions that this creates, driven by a steady influence of ocean air and marked by distinct weather swings from morning until night, translate into prime grape-growing conditions. The 30-mile drive from the western stretches of Lompoc to the eastern pockets of Los Olivos paints the picture: the air temperature will often climb one degree for every mile you travel.

These very special weather conditions, combined with an unbeatable variety of soils, have defined Santa Barbara wine country in exciting ways. For one, diversity is the calling card here. Unlike other regions that are known for the handful of grapes they grow well, all varieties thrive in Santa Barbara County: Burgundian grapes like pinot noir and chardonnay in the Sta. Rita Hills and Santa Maria Valley; Rhone grapes like syrah and grenache in Ballard Canyon; and Bordeaux heavyweights like cabernet sauvignon and merlot in Happy Canyon. Toss in projects that feature Italian and Spanish varieties, late harvest wines and a surging focus on bubbly, and the options are limitless.

Thirsty yet?

Wine in Santa Barbara


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Sustainable Wine Tours

Our boutique wine tours provide exclusive access to small production, private wineries, estates and vineyards NOT OPEN TO THE GENERAL PUBLIC that visitors rarely have the opportunity to see. Guests often taste directly with the winery owner or…


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Santa Barbara Wine Collective

The Santa Barbara Wine Collective is a group of like-minded producers focusing on the unique terroir of Santa Barbara County. We feature local premium wines from well known producers Babcock, Ca' Del Grevino, Fess Parker, Notary Public and The…


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Rooted Vine Tours

Rooted Vine Tours is a locally owned and operated wine tour company and a winery. The wine tours focus on boutique, family owned and independently operated wineries. Rooted Vine Tours provides door-to-door service from most locations in Santa…


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Santa Barbara Wine Country Tours

Immerse yourself in the heart of Santa Ynez's flourishing wine country with expertly curated tours, offering a chance to sample the region’s finest wines and learn about local vintages. Santa Ynez Wine Tour (Most Popular!)Experience…


Bibi Ji

Bibi Ji is not your typical Indian joint. Bibi Ji of downtown Santa Barbara, is the latest of the collection of acclaimed restaruants, Babu Ji of NYC, Horn Please and Babu Ji of Melbourne, Australia and Dhaba of Kyneton, Australia who are all known…



J Wilkes Tasting Room

Just one block from the beach and Stearns Wharf, this tasting room is at the heart of Santa Barbara's Funk Zone. With its stunning backdrop, our tasting room embodies the spirit of The American Riviera®, where laid-back vibes meet upscale…


Additional Experiences


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Elevate your sniff, swirl and sip experience to a new standard of memorable, with these anything-but-ordinary ways to wine when you’re on The American Riviera®.
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20+ Outdoor Wine Tasting Experiences
Sip premium wines safely in the fresh, open-air at these Santa Barbara wineries offering newly enhanced tasting experiences.
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