Visit Santa Barbara is the official destination marketing organization for the city of Santa Barbara, South Coast and surrounding communities. Our mission is to promote the area as a premier destination for leisure and business travel, thereby enhancing our quality of life. Whether you operate a hotel, attraction, restaurant, retail shop or visitors service, Visit Santa Barbara is your ticket to more business. Your membership allows for a unique opportunity to combine your individual business with others in the county. In doing so, your influence multiplies and reaches broader markets.