Member Benefits

Visit Santa Barbara is the local tourism agency that promotes the Santa Barbara South Coast as a premier destination. Whether you operate a hotel, attraction, restaurant, retail shop, or visitors service, Visit Santa Barbara is your ticket to more business. Your membership allows for a unique opportunity to collaborate with other businesses in the county. In doing so, your influence multiplies and reaches broader markets.

Benefits Summary

Your membership with Visit Santa Barbara (VSB) is your connection to this $1.47 billion tourism market. As a member of VSB, you have the expertise of our entire sales and marketing team working for you to promote your products and services to visitors, meeting professionals and travel trade, media and the film industry.

Web Site & Listing – Your business is included on, Google’s #1 source for travel information in Santa Barbara which is viewed by visitors, meeting planners and professional tour operators. The website provides a 360 degree user experience for our online guests, supplying all of the necessary travel planning tools needed to research, plan and book their trip to Santa Barbara. Our site offers advanced listing features that provide even more information on your business (unlimited photos, maps, Trip Advisor reviews, custom itinerary builder integration, JackRabbit Booking Engine, events, special offers, etc…) to further promote your business to our online guests. The expanded information is showcased through a series of tabs under your membership listing. Only the tabs that apply to your business will appear within your listing.

Member Extranet – Our password-protected Member Extranet gives you complete control over what visitors see about your business on our website and an efficient way for you to upload any promotions and offers under Special Offers. Plus, you have exclusive access to the most current versions of our Membership Directory, a powerful tool for member-to-member networking and business development.

Publications – VSB produces Santa Barbara, The Magazine for Visitors. Based on business specialty, members are listed in our Visitors Magazine (Know2Go), which has an annual circulation of 90,000 copies and is distributed through visitor inquiry fulfillment, travel professionals (tour operators, travel agents, meeting/event planners, travel media), State Welcome Centers, airports in Southern California, and local distribution (hotel rooms, concierges/front desk, visitor center, meeting and conference attendees, Air bus) and to 100 major corporations in L.A. county and additional California State Welcome Centers.

Referrals – VSB refers member businesses to meeting and event planners, tour operators, travel writers, residents and local corporations who request products and services.

Cooperative Programs – Exclusive to VSB members. Visit Santa Barbara’s cooperative marketing programs  provide maximum reach and exposure to targeted national and international audiences. As a Visit Santa Barbara member, several free and paid marketing programs are at your disposal to help support and enhance your individual marketing activities. From web sponsorships to trade shows and print advertising, there is something to fit every budget. Co-op marketing programs include Advertising (Website & Direct Communications, Print, Online), Publications, Media Relations, Sales and participation in marketing promotions.

Networking & Events – Make new business contacts at VSB events which are designed to educate the local hospitality industry. Members receive discounted pricing at meetings with a registration fee.

Monthly & Quarterly Newsletters – Information about the local hospitality industry and past, current and future Visit Santa Barbara programming.

National & Local Research Access – Advertising statistics, visitor surveys and conversion studies, monthly occupancy reports and average daily rates.

Promotional Opportunities – Visit Santa Barbara destination marketing programs and international public relations including FAMiliarization tours, travel writers, meeting planners, travel agents and film scouts.

Tradeshow Representation – through Visit Santa Barbara participation in key markets, members get access to meeting and tour & travel buyer contacts made at the Santa Barbara, The American Riviera® booth.

Community – Your affiliation with VSB shows support of the local tourism industry and the importance of your business contribution to local tax revenue.