Lunch & Learns

Lunch & Learns are monthly informational trainings with a variety of subjects aimed to help benefit your business.

See below for a list of past topics

Understanding TikTok – How businesses can optimize this new and emerging social media platform (July 2022)
Understanding Travel Trade – What is travel trade and how can it benefit your business? (August 2022)
Public Relations – How to effectively partner with VSB and the media on press trips (September 2022)
Hotel Performance Data – Review hotel performance data, STR Reports and introduce upcoming research tools from VSB (October 2022)
Air Service Developments & Updates – Overview of the latest updates on the airline industry at a national, state and local level (November 2022)
Cruise Ship & Waterfront Department Updates – Overview of the latest waterfront and cruise ship developments (January 2023)
Design with Intention – Elevate your organization’s branding with the latest and greatest in easy-to-use design tools (February 2023)
Exclusive TBID Co-Op Advertising Opportunities – Overview of special co-op advertising placements for TBID properties (March 2023)
Wine Seminar – Learn more about our unique wine region with a wine tasting and lesson on our diverse AVAs, led by the Santa Barbara Vintners (April 2023)
Maximizing Your Membership – Learn about current VSB member benefits and how to obtain the utmost value from your membership, designed for both new members and those who would like a refresher on the current offerings (July 2023)
Working with Group Sales – Overview of the VSB sales department and the variety of activities throughout the year where members can gain more exposure with the meeting planners (August 2023)
Sunflower Hidden Disability Program – Learn more about the initiative and hear from the Santa Barbara Airport who recently adopted this program (September 2023)
Cannabis and Tourism – Hear from Farmacy Dispensary to learn about the laws and regulations surrounding legal cannabis in California, the types of products that are available to discerning consumers and the surprising demographics that are frequenting cannabis dispensaries (October 2023)
Holiday Showcase – Explore a variety of holiday-themed products and offerings presented by 12 Visit Santa Barbara members, hosted at the Hilton Beachfront Resort (November 2023)

Contact Catherine Bronge at [email protected] for a copy of the presentation or recording.