Thank you for joining Visit Santa Barbara’s Tourism Summit! We hope you enjoyed this year’s event and found it both insightful and inspiring.
We were privileged to welcome Isaac J. Collazo, Vice President of Analytics at STR Inc., as our keynote speaker. His engaging presentation brought the latest hospitality trends and analytics to life, offering valuable perspectives on the travel industry’s future. Click here for his presentation.
The event also featured an insightful panel discussion with some of Santa Barbara’s most prominent hospitality leaders. Our panelists explored broader tourism trends and their impact on the local market, providing a deeper understanding of the opportunities ahead for our community.
keynote presenter:
Isaac J. Collazo Vice President, STR
Isaac J. Collazo is the Vice President of STR, a division of CoStar Group, providing essential market data on the global hotel industry. With a career spanning over three decades, Isaac has held leadership roles at InterContinental Hotels Group, Marriott International and La Quinta Inns, specializing in competitive intelligence, performance strategy, and guest satisfaction. At STR, he drives innovation in data analysis, product development, and partnerships, while integrating STR into CoStar’s data platform. A graduate of Trinity University and the University of Texas at Austin, Isaac brings unparalleled expertise to the hospitality sector.
panelists:
Rick Fidel
As Managing Director of Rosewood Miramar Beach, Rick Fidel oversees one of Santa Barbara’s most iconic luxury destinations, bringing decades of experience in hospitality management to deliver unparalleled guest experiences and world-class service.
Warren Nocon
Warren Nocon has been the General Manager of Hotel Californian since before the hotel’s opening in September 2017. Hotel Californian is a part of the diverse portfolio of premier hospitality properties owned by the Foley Entertainment Group which blends luxury, entertainment and exceptional service.
Brandon Ristaino
As Co-Founder of Good Lion Hospitality, Brandon Ristaino is a visionary in the craft cocktail and hospitality space, known for creating innovative, community-focused bar experiences that celebrate authenticity and a sense of place.
Sherry Villanueva
Sherry Villanueva, Founder and Managing Partner of Acme Hospitality, is a celebrated leader in creating vibrant, destination-driven restaurants and venues in Santa Barbara and beyond, each thoughtfully designed to reflect the unique character of its community.
thank you to our sponsors:
What’s Next?
We’re already looking forward to the 2025 Annual General Meeting in May—stay tuned for your official invite!
Thank you for being an integral part of Santa Barbara’s vibrant tourism community. Together, we’re shaping the future of our destination
For questions and more information, please contact [email protected]
