Industry Events

See below for a list of upcoming events produced or endorsed by Visit Santa Barbara:

Visit Santa Barbara’s Tourism Summit 2023
Join us for an afternoon of informative presentations and insightful dialogue, where you can learn about opportunities driving the tourism industry’s comeback in the Santa Barbara South Coast and the optimal way to reach your best customers. Increase your understanding of ever-changing travel conditions, and how that will affect future travel behaviors.

Lunch & Learn
These monthly educational meetings and webinars are informational training on public relations/media, social media trends, marketing promotions, cooperative programs, and much more. Previous Lunch & Learn sessions have covered travel trade, public relations and partnering with VSB, hotel performance and STR reports, and using new social media platforms such as TikTok. Invitations are sent out each month to VSB members.

I Am Santa Barbara
A free, educational training program designed for frontline hospitality staff to become Santa Barbara Ambassadors. This is offered monthly and attendees will have a chance to further their knowledge of the Santa Barbara South Coast, win a variety of prizes, and also receive an official certificate at the conclusion of the session.

Hospitality Career Fair
Are you looking to hire new employees for your hospitality industry-related business? As part of an ongoing effort to position the lodging industry as an attractive career option for residents and local students, VSB will continue hosting quarterly hospitality career fairs to connect local businesses with job seekers. Career fairs are a great opportunity to introduce your business to the local community in a relaxed setting and meet applicants who could be a perfect fit for your team.
Click here to learn more about past and future career fairs hosted by VSB.

VSB Meet & Mingle
New this year, VSB will be hosting occasional Meet & Mingle events that are a great opportunity to connect and network with fellow VSB members with the goal of making meaningful connections and discovering ways to collaborate with other businesses.

For questions and more information, contact Catherine Bronge at [email protected]

Please check back as more events, webinars and networking opportunities are announced.