Tools & Resources

Welcome to the Santa Barbara South Coast, a seaside paradise that’s conveniently located on California’s Central Coast. More than a beach getaway, the Santa Barbara South Coast is comprised of five unique communities that offer travelers a wide variety of excursions and experiences from the mountains to the sea, and everything in between.  

Whether you are looking for assistance with FIT or group hotel leads, need to arrange customized activities, our travel trade department is here to make you and your groups feel like VIPs when vacationing in the Santa Barbara South Coast. To set you up for guaranteed success, we’ve compiled a list of complimentary training tools, sample itineraries, collateral, and more.

Santa Barbara SPECIALIST Training Program

We are proud to offer travel agents and advisors the Santa Barbara Travel PRO interactive training program. This newly developed program takes you through an introductory course on all things Santa Barbara. Think of it as “Santa Barbara 101.” Once completed, not only will you become certified as a Santa Barbara Specialist, you’ll also gain exclusive access to images, videos, and sales collateral to help you better sell and promote the Santa Barbara South Coast to your clients. To get started, click here.

FAM Tours

Get to know the Santa Barbara South Coast with real, first-hand experience. Throughout the year, participate in a regularly organized group or individual Familiarization Tours, custom-designed by the Travel Trade Department. Our team will work closely with you to develop a comprehensive itinerary that fits your needs while also presenting the best of our destination. To learn more, please contact Leisure Sales Manager, Maren Beneke at [email protected].


Santa Barbara is a proud Virtuoso Destination Partner and members of the Wellness and Sustainability communities.  A family of more than 20,000 luxury travel advisors, we know how important travel advisors are and how they can help elevate every trip your guests take. To learn more about the benefits of the Virtuoso network, click here to visit our page on Virtuoso. 

Digital Visitor Guide

If you’re looking for inspiration or planning tips, be sure to request a free copy of the Santa Barbara Visitors Magazine. Dig into a comprehensive overview of the Santa Barbara South Coast, presented with beautiful photography and fun editorial stories about arts and culture, wine country, culinary delights, shopping, outdoor activities, events, itineraries, and more. For a digital version, please click here. For a hard-copy mailed directly to you, please click here

Itinerary Planning

Whether you’re a Travel Advisor planning for a special client or a tour operator looking for a new product, our team of local experts are here to support you with all your trip planning needs. With suggestions for accommodations, tours, special events, dining, shopping, and activities, our team will curate real-time information on local companies, specific to your requests that will make you shine. 

To get started here’s a peek at a couple of our most popular itineraries:

Still curious? For a library of endless itinerary download options, click here. 


High-resolution photos, images, and videos are available for our travel trade partners. To access, please visit our media library on Barberstock and click Register Now. Once registered, log in using your user name and password, review the gallery, and download digital assets directly to your computer. Can’t find what you’re looking for? Contact [email protected].