Travel Trade

A Mediterranean-like climate, welcoming coastal vibe, activities for every interest, and small-town feel with big city amenities have long landed Santa Barbara at the top of many travel trade bucket lists. Whether you are looking for assistance with FIT or group hotel leads, need to arrange customized excursions or itineraries, or are simply hoping to make a connection with our attractions, restaurants, or wineries, we can assist!

The Travel Trade Team at Visit Santa Barbara is happy to help with the planning of your group’s trip to Santa Barbara. We offer complimentary services that will open up a host of options and save you time. With a breadth of places to see, things to do, wine to taste, and food to savor, let us help you plan the perfect tour to suit your group.

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Ideas For Exploring

Santa Barbara travel itineraries offer up excellent ideas, hidden gems, locals’ favorites, and a wide variety of ways to enjoy The American Riviera®.

Press Releases

There’s always something new to discover when visiting Santa Barbara. Learn the latest happenings by viewing our  latest press releases.