Welcome to
The American Riviera®

Welcome to Santa Barbara—The American Riviera®. Where golden hillsides cascade into sparkling seas. Red-tile roofs give way to abundantly sunny skies.

And a relaxed coastal way of life is anything but routine.

This is where wine country and lush gardens welcome you, festivals and music dance through the streets, and porticos lead to quaint downtown enclaves.

Car Free Santa Barbara
surfing in santa barbara
Santa Barbara the american riviera
historic landmarks santa barbara courthouse
sailing in santa barbara
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Wine Curious?

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Activities along the Waterfront

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3 Quintessential Days in SB

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How Santa Barbara Got Its Spanish Vibe

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Next Month in Santa Barbara

July

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Come Explore Channel Islands National Park!

Tour California's Sea Caves

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Authentic California

Perfect Beach Vacation Locale

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Road Tripping?

Your Guide to Stopping in SB

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Girlfriends Guide to Santa Barbara

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