Welcome to
The American Riviera®

Welcome to Santa Barbara—The American Riviera®. Where golden hillsides cascade into sparkling seas. Red-tile roofs give way to abundantly sunny skies.

And a relaxed coastal way of life is anything but routine.

This is where wine country and lush gardens welcome you, festivals and music dance through the streets, and porticos lead to quaint downtown enclaves.

Car Free Santa Barbara
Driving to santa barbara
Santa Barbara the american riviera
seafood in santa barbara
gourmet shops and markets in santa barbara
NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

12 Ways to Wine

NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

10+ Instagram-Worthy Locations in SB

NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

Beachfront Hotels

NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

10 Must-Try Restaurants

Learn More

Don't Miss Santa Barbara in

October

View the Highlights From Next Month

A First Timer's

Guide to Santa Barbara

Book Your Stay

Activities for all ages

Family Approved

NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

10 Not-So-Secret Parks & Gardens

Learn More

Explore Santa Barbara's Neighborhoods & Towns


Can't-Miss Activities & Attractions


Island Hopping on The Channel Islands

An excursion to this remote, volcanic chain of islands is an unforgettable experience and should be at the top of everyone’s to-do list when visiting Santa Barbara.

Santa Barbara Taco Trail

To ensure you and your bellies have the best tacos Santa Barbara has to offer, let the aroma of freshly-baked tortillas guide you through the Santa Barbara taco trail.

Pony Up for Polo

With only a handful of matches remaining this season, don’t miss your chance to watch the sport of kings on The American Riviera®.

NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

3 Quintessential Days in SB

Learn More