Welcome to
The American Riviera®

Welcome to Santa Barbara—The American Riviera®. Where golden hillsides cascade into sparkling seas. Red-tile roofs give way to abundantly sunny skies.

And a relaxed coastal way of life is anything but routine.

This is where wine country and lush gardens welcome you, festivals and music dance through the streets, and porticos lead to quaint downtown enclaves.

Car Free Santa Barbara
Driving to santa barbara
Santa Barbara the american riviera
seafood in santa barbara
gourmet shops and markets in santa barbara
NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

Santa Barbara Taco Trail

NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

Santa Barbara Surfing Breaks

NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

Sideways in Santa Barbara

NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

72 Hours in Santa Barbara

Learn More

Don't Miss Santa Barbara in

January

View the Highlights From Next Month

Authentic California

Perfect beach vacation locale

Book Your Stay

Set sail aboard

Sunset & Coastal Cruises

NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

New Year’s Eve in SB

Learn More

NEIGHBORHOODS & TOWNS NEIGHBORHOODS & TOWNS SIGNATURE EVENT ITINERARY IDEAS

3 Quintessential Days in SB

Learn More