Travel Advisor Toolkit

Thank you for registering to receive Visit Santa Barbara’s Travel Advisor Toolkit. We truly believe that selling Santa Barbara doesn’t have to be hard, and with this curated toolkit, you’ll have everything you need at your fingertips. If you can’t find what you’re looking for, please do not hesitate to contact Jocilyn Schumacher at [email protected].

Click here to download the complete Travel Advisor Toolkit. Or, pick and choose what you need from the items below. 

Destination Overview

A Mediterranean-like climate, welcoming coastal vibe, activities for every interest, and a small-town feel with big-city amenities help to make Santa Barbara an easy sell for your clients. To best support you through the planning process, we recommend starting here: 

  • Click here to download an overview of the Santa Barbara South Coast. 
  • For those seeking information on Santa Barbara 101, click here the First-Timer’s Guide to Santa Barbara. 
  • Click here to download a map of key points of interest within the Santa Barbara South Coast. 
  • Explore Santa Barbara’s expansive lodging and dining options, in two easily downloadable lists.
  • Click here to learn how you can bundle Santa Barbara with other key California destinations.
  • Click here to download the top images for selling the Santa Barbara South Coast.
  • Click here to download the most frequently asked questions about selling Santa Barbara.

Itinerary Planning

With suggestions for accommodations, tours, special events, dining, shopping, and activities, our team of local experts has curated helpful itineraries that cover the depth and breadth of our coastal enclave. To get started, here’s a peek at a couple of our most popular itineraries:

Still curious? For a library of endless itinerary download options, click here.

Digital Visitor Guide

For inspiration and planning tips for Santa Barbara, request a free copy of the Santa Barbara Visitors Magazine. Dig into a comprehensive overview of the Santa Barbara South Coast, presented with beautiful photography and fun editorial stories about arts and culture, wine country, culinary delights, shopping, outdoor activities, events, itineraries, and more. For a digital version, please click here. For a hard copy mailed directly to you, please click here

Santa Barbara SPECIALIST Training Program

We are proud to offer travel agents the Santa Barbara Travel PRO interactive training program. This curated program takes you through an introductory course on all things Santa Barbara. Think of it as “Santa Barbara 101.” Once completed, not only will you become certified as a Santa Barbara Specialist, you’ll also gain exclusive access to images, videos, and sales collateral to help you better sell and promote the Santa Barbara South Coast to your clients. To get started, click here.

Special Offers


Receive Your 3rd Night Free at The Ritz-Carlton Bacara, Santa Barbara!

Experience the charm and beauty of a Mediterranean-inspired getaway along the Pacific Ocean. Enjoy ocean view accommodations, tranquil spa treatments, locally sourced cuisine, luxury pool cabanas, or a relaxing day at the beach. Begin planning your escape to The Ritz-Carlton Bacara, Santa Barbara today. Offer includes up to 40% savings on a three night minimum stay. Rates start at $599. Enter code D3Q when reserving your overnight experience.

Terms and Conditions:  Offer valid through May 25, 2023. Offer is subject to availability and cannot be combined with any other offer. Not applicable on all room types. Advance reservations required; rates do not apply to groups. Rates listed are per room, per night, based on single or double occupancy, exclusive of taxes, gratuities, fees and other charges unless otherwise noted. Not applicable for Rewards redemption. Void where prohibited. Blackout dates may apply.

Learn More About This Offer

Receive Your 3rd Night Free at The Leta Santa Barbara Goleta, Tapestry Collection by Hilton!

Whether looking to extend a business trip or just embark on a blissful long weekend getaway, The Leta has you covered with a Visit Santa Barbara exclusive offer, Stay 3+ nights and get the third night free. Simply book three or more consecutive nights using the provided link, and the third night’s room and tax is complimentary.

Terms & Conditions: Offer valid through March 31, 2023. Free night + tax will be applied at check-out and will be reflected on final bill. Cannot be combined with any other offer, availability will vary. Complimentary last night will be applied at check-out, complimentary night is subject to $22.40 resort fee (subject to change). Property’s standard terms and conditions apply as indicated on booking site.

Learn More About This Offer

Receive Your 3rd Night Free at Best Western Plus South Coast Inn!

Relax and refresh during your next Santa Barbara stay at Best Western Plus South Coast Inn. More than a slice of paradise, guests who book a two-night stay will be rewarded with a third night free. Now that’s what we call a dreamy getaway!

Terms & Conditions: Offer valid through June 8, 2023. Rates for this offer are based on the best available Room Rate for the dates chosen. The rate shown is the average rate per night after the complimentary night has been applied. Complimentary night(s) must be used in conjunction with initial stay. Follow the link to secure the offer on our website. Rate plan is fully pre-paid. Full deposit charged at time of booking. Three-night minimum length of stay. Must cancel 30 days prior to arrival or will result in a charge of the first night’s stay. Not valid on previously booked reservations.

Learn More About This Offer

Receive Your 3rd Night Free at Hotel Santa Barbara!

No need to wait for the weekend to have some fun! Treat yourself to a midweek stay in the heart of downtown Santa Barbara. Book two nights and get your third night free when you stay Sunday through Wednesday. Take a stroll or grab a bicycle to explore the Funk Zone, endless dining options and pristine beaches at Stearns Wharf. Blackout dates may apply. Use promo code 3Night when you book online or call the hotel directly at 1 (800) 549-9869 and mention the three-night promotion.

Terms & Conditions: Offer valid through December 31, 2023. Offer only available Sunday – Wednesday with the exception of the following dates: December 18–21, December 25–28, January 1–4, 2023.

Learn More About This Offer

Receive Your Third Night Free at Franciscan Inn & Suites!

Just one and one half blocks from the beach! Franciscan Inn & Suites offers guestrooms and suites in Spanish-style buildings, surrounded with lush landscaping and towering palm trees. Come in as a guest and leave as family. Stay two nights and get the third night free. Use promotional code 3RDFREE to redeem offer.

Terms & Conditions: Offer valid through May 31, 2023. Online only offer. Franciscan Suites ONLY. No Wednesday or Thursday arrivals. Not valid on Holidays. Other restrictions may apply.

Learn More About This Offer