Travel Advisor Toolkit

Thank you for registering to receive Visit Santa Barbara’s Travel Advisor Toolkit. We truly believe that selling Santa Barbara doesn’t have to be hard, and with this curated toolkit, you’ll have everything you need at your fingertips. If you can’t find what you’re looking for, please do not hesitate to contact Catherine Lopez at [email protected].

Click here to download the complete Travel Advisor Toolkit. Or, pick and choose what you need from the items below. 

Destination Overview

A Mediterranean-like climate, welcoming coastal vibe, activities for every interest, and a small-town feel with big-city amenities help to make Santa Barbara an easy sell for your clients. To best support you through the planning process, we recommend starting here: 

Itinerary Planning

With suggestions for accommodations, tours, special events, dining, shopping, and activities, our team of local experts has curated helpful itineraries that cover the depth and breadth of our coastal enclave. To get started, here’s a peek at a few of our most popular itineraries:

Still curious? For a library of endless itinerary options, click here.

Digital Visitor Guide

For inspiration and planning tips for Santa Barbara, request a free digital copy of the Santa Barbara Visitors Magazine. Dig into a comprehensive overview of the Santa Barbara South Coast, presented with beautiful photography and fun editorial stories about arts and culture, wine country, culinary delights, shopping, outdoor activities, events, itineraries and more.  

Special Offers


Receive Your 3rd Night Free at Lavender Inn by the Sea!

Surrounded by fragrant gardens, Lavender Inn by the Sea sits two blocks from Santa Barbara’s beaches and harbor. Enjoy cozy rooms with pillow-top beds, lavender-scented amenities, daily breakfast, wine hour, and complimentary beach cruisers, parking, Wi-Fi — and no resort fees.

Terms & Conditions: Book now for stays from Sunday-Thursday through Dec. 31, 2026. Blackout dates apply; available exclusively online.

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Receive Your 3rd Night Free at Hotel Californian!

Linger longer in the heart of Santa Barbara’s Funk Zone. Enjoy one more day to soak in the 360-degree views of the Pacific Coastline and the Santa Ynez Mountains from the rooftop pool, or sip on spectacular wines in The Society: State & Mason. Another night in paradise awaits.

Terms & Conditions: Book by March 31, 2027 using promo code VSB for stays from November 6, 2026 through March 31, 2027. Subject to availability and blackout dates. Not combinable with other offers or group bookings.

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Receive Your 3rd Night Free at Drift Santa Barbara!

Your coastal California escape awaits at Drift hotel in downtown Santa Barbara. Book two nights, and get the third for free.

Terms & Conditions: Available on stays three nights or more, blackout dates may apply. Valid on stays through Dec. 31, 2026. Booking is non-refundable. 

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Park and Save at Mar Monte Hotel

Save up to 10% on your Mar Monte Hotel stay and receive complimentary daily parking, making it easy to explore Santa Barbara at your own pace. With parking included, your coastal escape starts the moment you arrive.

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Receive Your 3rd Night Free at The Leta Santa Barbara Goleta, Tapestry Collection by Hilton!

Whether you’re extending a business trip or escaping for a laid-back long weekend, The Leta blends coastal style with effortless comfort. Relax by the pool, sip craft cocktails and soak up the carefree spirit of Goleta at this modern retreat just a short drive away from downtown Santa Barbara.

Terms & Conditions: Offer valid through December 31, 2026. Subject to availability and standard terms; not combinable with other offers.

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