DIANI is a lifestyle company that embodies soulful beauty and authenticity achieved through three key pillars: inspiration, community and experience. The DIANI DNA uniquely blends our passion for an authentic, collaborative community with our highly engaged team to create an unparalleled experience and assortment of clothing, home décor and wellness essentials for our clients whether shopping online or in our stores.
Caroline Diani opened DIANI in 2002 after realizing that there was an opportunity for her Fashion degree background and retail experience to collide. Having traveled extensively and lived in three countries growing up, she draws on her exposure to many designers and craftspeople to expertly curate a variety of domestic and international brands including Isabel Marant Étoile, Raquel Allegra, Smythe, Herno, Citizens of Humanity, R13, Vanessa Bruno, Jesse Kamm, Soeur, Mr Mittens, Lauren Manoogian and more. Caroline has a passion for discovering emerging designers and was one of the first specialty boutiques to introduce Isabel Marant to the USA over 16 years ago. She is also partnering with more designers who manufacture and operate sustainably.
Caroline Diani opened DIANI Shoes in 2007 a few doors down from sister boutique, DIANI after she found styling clients head-to-toe limiting without access to the best designers in the shoes and accessories category. Designers she currently carries include Aquazzura, Anya Hindmarch, Golden Goose, Castaner, Pedro Garcia, Jerome Dreyfuss, Loeffler Randall, n.d.c Made by Hand, Ancient Greek Sandals, Isabel Marant Etoile, Oliver Peoples, Veja and more.
DIANI Living opened in 2014 a year after Caroline married her husband, Jeffrey Doornbos, an actor and writer. They had wanted to collaborate on a creative endeavor together, and home décor was the perfect fit for their mutual passion for interior design. The boutique offers everyday home and lifestyle items that embody beauty, functionality and sustainability. From proprietary furniture, pillows, linens, candles and more to flatware, bedding, bath, one-of-kind vintage items and books, Caroline and Jeffrey curate what they would like to see in either of the homes they share in Santa Barbara and Upstate NY. Caroline has recently expanded the collection of non-toxic skin, body care and wellness essentials and sustainable, minimal packaging products for the kitchen and home. To add living accents to your home, the on-site Botany Bar offers custom succulent arrangements both large and small.
Caroline Diani was born in Nairobi, Kenya, grew up in Northumberland, England and graduated from Kingston University with a BA Honors in Fashion Design. After taking a design internship at Patagonia, she discovered Santa Barbara, and made it her full time home. Though she has moved away from her diverse geographical upbringing, she has carried her varied eclectic taste with her which informs her buying and design choices, whether in her clothing, shoe or home stores. Her curation is guided by quality, sustainability and trying as much as possible to celebrate and support small designers and crafts people who value her philosophy of creating beauty while honoring and protecting the environment. Caroline and her husband, Jeffrey split their time between Santa Barbara and Upstate New York where they are renovating a 1750s stone farmhouse and sourcing for her clothing and home boutiques.