DIANI

1324 State Street
Suite H
Santa Barbara, CA
1 877 342 6474

DIANI is a lifestyle company that embodies soulful beauty and authenticity. We offer clothing, accessories and home goods curated by Caroline Diani from her travels near and far.

“For as long as I can remember, my passion has been exploring the why behind that feeling you get when you’re surrounded by things that move you and make your soul sing. I find so much joy in bringing to life this idea through clothing, home decor and more. It’s the three pillars of my company: inspiration, community, experience. We are all inspired by art and design, we share the desire to feel connected, and the DIANI experience offers that.” – Caroline Diani

Caroline Diani opened DIANI in 2002 after realizing that there was an opportunity for her Fashion degree background and retail experience to collide. Having traveled extensively and lived in three countries growing up, she draws on her exposure to many designers and craftspeople to expertly curate a variety of domestic and international brands including Nili Lotan, R13, Isabel Marant Étoile, Raquel Allegra, Smythe, Herno, Citizens of Humanity, Vanessa Bruno, Jesse Kamm, Soeur, Mr Mittens and more. Caroline has a passion for discovering emerging designers and was one of the first specialty boutiques to introduce Isabel Marant to the USA over 16 years ago.

Caroline Diani opened DIANI Shoes in 2007 a few doors down from sister boutique, DIANI after she found styling clients head-to-toe limiting without access to the best designers in the shoes and accessories category. Designers she currently carries include Le Monde Beryl, Aquazzura, Anya Hindmarch, Golden Goose, Castaner, Pedro Garcia, Jerome Dreyfuss, Loeffler Randall, Ancient Greek Sandals, Isabel Marant Etoile, Oliver Peoples, Veja and more.

DIANI Living opened in 2014 a year after Caroline married her husband, Jeffrey Doornbos, an actor and writer. They had wanted to collaborate on a creative endeavor together, and home décor was the perfect fit for their mutual passion for interior design. The boutique offers everyday home and lifestyle items that embody beauty, functionality and style. From proprietary furniture, pillows, linens, candles and more to flatware, bedding, bath, one-of-kind vintage items and books, Caroline and Jeffrey curate what they would like to see in either of the homes they share in Santa Barbara and Upstate NY.

Caroline Diani was born in Nairobi, Kenya, grew up in Northumberland, England and graduated from Kingston University with a BA Honors in Fashion Design. After taking a design internship at Patagonia, she discovered Santa Barbara, and made it her full time home. Though she has moved away from her diverse geographical upbringing, she has carried her varied eclectic taste with her which informs her buying and design choices, whether in her clothing, shoe or home stores. Her curation is guided by quality, understated style, and trying as much as possible to celebrate and support small designers and crafts people who value her philosophy of creating beauty. Caroline and her husband, Jeffrey split their time between Santa Barbara and Upstate New York where they are renovating a 1750s stone farmhouse and sourcing for her clothing and home boutiques.

Hours of Operation

Monday 10AM-6PM
Tuesday 10AM-6PM
Wednesday 10AM-6PM
Thursday 10AM-6PM
Friday 10AM-6PM
Saturday 10AM-6PM
Sunday 10AM-4PM
DIANI

1324 State Street
Suite H
Santa Barbara, CA 93101

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Amenities

Details

Accessibility
ADA Accessible:
Yes
Wheelchair:
Yes
Hours
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