Kariella began over 15 years ago as the childhood dream of founder and Ojai native, Amara Bessa — a woman with a lifelong love of fashion and a vision for making style feel expressive, effortless, and uniquely personal. What started as a small boutique rooted in creativity and heart has grown into a modern bohemian destination known for its curated selection of women’s apparel, men’s apparel, and swimwear designed for everyday wear and coastal living.
Today, Kariella continues to embody the free‑spirited charm of Ojai while expanding its reach through The Men’s Den®, a thoughtfully crafted extension of the brand dedicated to elevated menswear and timeless essentials. Together, Kariella and The Men’s Den offer a seamless shopping experience for locals and visitors alike — from breezy dresses and statement pieces to laid‑back menswear, premium basics, and sun‑ready swim collections.
Our boutiques feature a handpicked mix of beloved brands including Free People, Perfect White Tee, Montce Swim, Frankies Bikinis, Alex Crane, Rails, and SECRID Wallets, alongside our own in‑house labels, Kariella and The Men’s Den®. Each collection is chosen with intention, blending modern bohemian style with California ease to create a wardrobe that feels both elevated and effortlessly wearable.
Through every season and every evolution, the heart of Kariella remains the same: a warm, boutique‑driven experience rooted in personal connection, thoughtful styling, and a belief that fashion should help you feel confident in your own skin. Whether you’re exploring women’s clothing, discovering refined menswear, or finding the perfect swimwear for your next beach day, we invite you to visit us in both Ojai and Santa Barbara — open 10–6 daily — and experience the spirit of Kariella for yourself.