Thousands of wine lovers pour into Santa Barbara’s sun-splashed beachside location for a day of sun, sea, wine, food, and music.

Wine connoisseurs will find hundreds of fine wines, regional craft brews and a dizzying variety of foods to sample. Taste artisanal cheeses, breads, olive oil, chocolates and more! A live band keeps the beat for this all-day feast for the senses where wine and food are king and queen.

Early entrance ticket holders get an extra hour of tasting starting at 12 p.m.

A VIP  2-day pass gives you access to the Sunset Rare & Reserve Tasting.

*Prices will increase on July 7, 2025.