Santa Barbara Fashion Brands You Need to Know

Step into the vibrant world of Santa Barbara fashion, where local brands harness creativity and the unmistakable coastal California-cool aesthetic to create one-of-a-kind couture. From the retro revival of vibrant corduroy shorts that evoke the spirit of 1970s California, to a bespoke custom hat-designing experience, each of these brands embodies the essence of our sun-soaked coastal community. Explore the unique stories and styles that define the fashion landscape of Santa Barbara, where every garment exemplifies the laid-back luxury of coastal living.

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Founded in 2017 by founder Grant Nestor, Hammies’ colorful, corduroy shorts throw us back in time with just one boogie around the roller-skating rink. This Santa Barbara-based clothing brand reached new heights during the pandemic, when online sales skyrocketed and eventually became the popular shorts-wear choice for the roller skating community (which also boomed during this time). What started as a vintage-inspired shorts brand grew into a trendy retro clothing company reminiscent of Southern California in the 1970s. Find your next pair of Hammies at Xanadu Skate Boutique.

Grand Central Hat Makers

Discover the unique hat customization experience offered at Grand Central Hat Makers in Santa Barbara. At the company’s hat bar in downtown Santa Barbara, owned by Edgar Alvarez, participate in the creative process of crafting your own unique hat. With prices starting at $250 per hat, embrace your individuality while celebrating the rich heritage of Mexico and the vibrant spirit of Santa Barbara with a visit to this local gem.

The Office of Angela Scott

Step into the world of luxury footwear with The Office of Angela Scott, a renowned Santa Barbara-based shoe brand sold in popular, high-end department stores like Neiman Marcus and Nordstrom. Known for its meticulously crafted business and casual footwear (think: Oxfords, sneakers, boots—you name it), blending timeless style with impeccable craftsmanship, each pair embodies elegance and sophistication. Beyond fashion, the brand’s commitment to philanthropy shines through initiatives supporting women’s empowerment and community development, making every step a statement of purpose. 


Discover the essence of Santa Barbara style with SeaVees, a beloved local brand that originally started in 1964, and was revived once more in 2008, that embodies the coastal spirit of California. Step into its sunlit Funk Zone storefront and explore a curated collection of casual footwear, inspired by the laid-back California lifestyle. From classic sneakers to modern espadrilles, Seavees marries comfort and style for those seeking to embrace the casual elegance of coastal living. Aside from its expertise in the sneaker industry, SeaVees is deeply committed to giving back, partnering with organizations like the Pacific Pride Foundation, Un Mar de Colores and Keep a Breast Foundation.


Venture to Loveworn, where vintage denim reigns supreme. At this storefront, nestled in the heart of the Funk Zone, visitors are greeted with a vast selection of custom screen-printed t-shirts, retro-style mini dresses meticulously crafted on-site and an eclectic assortment of vintage denim garments. From bespoke punk blazers to luxurious cashmere, this one-of-a-kind shop promises a unique shopping experience that seamlessly blends nostalgia with contemporary style.

Catherine Gee

Embark on a journey of timeless elegance with local designer Catherine Gee, a quintessential Santa Barbara brand capturing the essence of coastal luxury with silk dresses, blouses, t-shirts and more. With a brick-and-mortar located in La Arcada Plaza on State Street, prepare to be mesmerized by this curated selection of sophisticated yet relaxed apparel, designed to reflect the effortless charm of the California coast.


Based in Santa Ynez, (In)Larkin is a pinnacle of luxury in women’s fashion, ingeniously marrying the essence of glamour with the comfort of athleisure. Visionary designer Mary Beth Larkin, known for her pioneering work in making time capsule pieces to last a lifetime, showcases a stunning array of coats, blazers, jeans and more, all under her innovative concept of athglamour®.

For more shopping inspiration during your next trip to Santa Barbara, take a look at these unique boutiques from downtown to Summerland.