More than inspiring, it's

Santa Barbara Epic

Here on this graceful crescent of California coast, Santa Barbara elevates every experience and bathes it in golden sunshine. From morning’s first light, to a late night bite, and everything in between, Santa Barbara takes an easy overnight escape to an entirely new level.

Plan Your Outdoor Escape

Top Hiking Spots

When it comes to combining the mountains and the sea, it’s tough to think of a better place in the country for hiking than Santa Barbara. Learn More.

A Perfect Beach Day

The perfect sandy oasis is a quick bike ride away in Santa Barbara. In fact, Santa Barbara has pioneered the quintessential beach town with its vibrant setting, romantic shorelines and care-free atmosphere. Learn More

Activities Along the Waterfront
Take it from a local, waterfront activities in Santa Barbara are endless and offer visitors much more than lounging along the coast.
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Book Your Stay

9 Unique Places To Stay
When visiting Santa Barbara, make your trip extra memorable by staying somewhere that’s just as unique as The American Riviera® itself.
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Drive Worthy Destination
If you’re planning on checking this iconic coastal travel experience off of your bucket list, make sure you don’t miss these Santa Barbara stops.
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We'd Also Recommend

10 Must Try Restaurants

From icons and new classics to local darlings and award-winning establishments, these 10 must-try restaurants represent a smorgasbord of Santa Barbara cuisine scene. Learn More

Outdoor Wine Tasting

Sip premium wines safely in the fresh, open-air at these Santa Barbara wineries offering newly enhanced tasting experiences. Learn More

5-Day Family Vacation

Families traveling to Santa Barbara will find plenty to do together—from relaxing on the beach to kid-friendly offerings both inside and out. Learn More

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Endless recreation, a vibrant arts scene, stunning vistas for miles, all combined with an award-winning food & wine culture. Fall in love with Santa Barbara.
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