A unique east-west transverse coastline creates the optimum geological and climate conditions that have elevated Santa Barbara wine country to one of the most notable in the world. Quaint vineyards and tasting rooms pepper the nearby hills and valleys. The easily accessible Urban Wine Trail brings the classic pours to downtown Santa Barbara with a casual tour of 20+ tasting rooms. In Santa Barbara, the wine menu is wide-ranging in both varietals and ways to enjoy them. Start here with these wine-inspired Santa Barbara travel itineraries.
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A Santa Barbara Adventure for Every Traveler
Whether you consider yourself at home on the water or in a Michelin-starred restaurant, Santa Barbara invites you to explore and share adventures together.
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Women Winemakers in Santa Barbara
Santa Barbara County proudly features one of the highest percentages of women winemakers in the world, with an impressive 10% per capita.
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New Wine Tasting Rooms
Now, thanks to several new and reopened tasting rooms, fans of Santa Barbara County wine can discover a recent wave of exciting openings, relocations and tasting room makeovers. Learn what the buzz is all about on your next visit and add these new wineries to your touring and tasting list. But please don’t blame us if you’re tempted to join a wine club (or two)!
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Outdoor Wine Tasting Experiences
Local vintners have outdone themselves yet again with an incredible line-up of outdoor wine tasting experiences in Santa Barbara. Be they overlooking rolling hills and vineyards in wine country or prime patio perches just steps from the beach in…
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Sustainable Sipping
Sustainability matters to Santa Barbara’s wine industry. Natural forces play a huge role in the winemaking process and what influences the environment is what eventually ends up in the bottle. For many winemakers and grape growers, being…
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Santa Barbara Wine Tasting Guide
Unforgettable ways to explore Santa Barbara County wine country.
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Diversity by the Glass
As much as Santa Barbara is known for the sea, it’s our ridgeline that really sets the region apart. Rising dramatically to nearly 4,000 feet above the cityscape, the Santa Ynez Mountains are the western terminus of the Transverse Ranges, the only…
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Dog-Friendly Wineries in Santa Barbara
Who let the dogs out … to go wine tasting?! Santa Barbara is such a dog-friendly town, the more appropriate question really is: Who lets the dogs in? If you’re traveling with your main furry squeeze, you’ll be spoilt for choice when it comes…
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Ultimate Santa Barbara Wine Getaway
Taste the very best of the good life on this romantic, wine-centric itinerary designed for those passionate about quality, exclusivity and divine Santa Barbara County wines.
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Unique Ways to Wine
If you’re looking to elevate your sniff, swirl and sip experience to a new standard of memorable, here are a dozen anything-but-ordinary ways to wine when you’re on The American Riviera®.
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Where to Drink Rosé in Santa Barbara
What better place to drink pink than in The American Riviera®?! It’s a match made in wine pairing heaven. Santa Barbara is here to satisfy your rosé cravings and cultivate your pink palate. Area winemakers have been producing rosés for decades…
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Santa Barbara’s Urban Wine Trail
Santa Barbara is one of the premier wine destinations not just in California, but in the world. The first tasting room, Santa Barbara Winery, opened in downtown Santa Barbara in 1962, and for 40 years, it was the only tasting room in the…
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Santa Barbara
Bubble Trail
With a nickname like “The American Riviera®” it’s no surprise that Santa Barbara is a place that pairs well with a glass of something sparkling in hand.
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Sideways in Santa Barbara
Taste your way through Santa Barbara wine country on the same path forged by the cult-classic film, “Sideways.”
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Girlfriend’s Guide to Santa Barbara
It’s easy for girlfriends to get away, and then get-together in Santa Barbara. Once here, there’s plenty to do for friends of all interests and ages, including a variety of luxury spas that invite you to revel in the ultimate relaxation.
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The Urban Wine Trail
Simple math will quickly tell you that one day of tasting in Santa Barbara is simply not enough — there are more than 20+ tasting rooms to choose from — and the famed Urban Wine Trail covers two distinct downtown neighborhoods. Decide to stay the night (or two), and let your palate lead the way.
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Guide to Wine in Santa Barbara
Wine aficionados quickly realize that the wine world in Santa Barbara is multi-faceted, offering an experience that’s both urban and rural. Wine lovers will want to tack on an extra night and set off to discover why Santa Barbara’s wine country is so diverse and delectable, one world-class pour at a time.
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