Now, thanks to several new and reopened tasting rooms, fans of Santa Barbara County wine can discover a recent wave of exciting openings, relocations and tasting room makeovers. Learn what the buzz is all about on your next visit and add these new wineries to your touring and tasting list. But please don’t blame us if you’re tempted to join a wine club (or two)!

Local vintners have outdone themselves yet again with an incredible line-up of outdoor wine tasting experiences in Santa Barbara. Be they overlooking rolling hills and vineyards in wine country or prime patio perches just steps from the beach in…

Sustainability matters to Santa Barbara’s wine industry. Natural forces play a huge role in the winemaking process and what influences the environment is what eventually ends up in the bottle. For many winemakers and grape growers, being…

Where to Wine in Santa Barbara The definition of “wine country” is a bit different here in Santa Barbara. Yes, you can taste to your heart’s content in gorgeous traditional countryside winery settings and walk amongst the vineyards in the…

Experiencing Santa Barbara wine country under the guidance of local experts is truly the best way to navigate the robust array of options. With Santa Barbara Wine Country Tours, you choose your wine adventure and they handle all of the planning and details, from pick-up to drop-off.

If you’re looking for a vacation that offers equal parts town and country, ocean and wine—all in ultra-close proximity to each other—Santa Barbara is definitely your sweet spot. Here’s some itinerary inspiration to help you make you next trip even sweeter.

It’s always wine-o-clock in Santa Barbara. From the first signs of bud-break to the juicy days of harvest, Santa Barbara County promises 365 days of delicious wine a year. If you’re looking to sip the day away during your next getaway, here are some foolproof ways to do it in perfectly relaxed Santa Barbara style.

As much as Santa Barbara is known for the sea, it’s our ridgeline that really sets the region apart. Rising dramatically to nearly 4,000 feet above the cityscape, the Santa Ynez Mountains are the western terminus of the Transverse Ranges, the only…

Who let the dogs out … to go wine tasting?! Santa Barbara is such a dog-friendly town, the more appropriate question really is: Who lets the dogs in? If you’re traveling with your main furry squeeze, you’ll be spoilt for choice when it comes…

Taste the very best of the good life on this romantic, wine-centric itinerary designed for those passionate about quality, exclusivity and divine Santa Barbara County wines.

If you’re looking to elevate your sniff, swirl and sip experience to a new standard of memorable, here are a dozen anything-but-ordinary ways to wine when you’re on The American Riviera®. 

The country has gone crazy for rosé, and with blogs and wine clubs dedicated to the pretty-in-pink drink, it certainly looks to be a trend that’s here to stay. As it should be! Rosé is accessible and fun. It’s very food-friendly and generally…

Santa Barbara is one of the premier wine destinations not just in California, but in the world. The first tasting room, Santa Barbara Winery, opened in downtown Santa Barbara in 1962, and for 40 years, it was the only tasting room in the city.…

With a nickname like “The American Riviera®” it’s no surprise that Santa Barbara is a place that pairs well with a glass of something sparkling in hand.

Taste your way through Santa Barbara wine country on the same path forged by the cult-classic film, “Sideways.”

It’s easy for girlfriends to get away, and then get-together in Santa Barbara. Once here, there’s plenty to do for friends of all interests and ages, including a variety of luxury spas that invite you to revel in the ultimate relaxation.

Simple math will quickly tell you that one day of tasting in Santa Barbara is simply not enough — there are more than 20+ tasting rooms to choose from — and the famed Urban Wine Trail covers two distinct downtown neighborhoods. Decide to stay the night (or two), and let your palate lead the way.

Wine aficionados quickly realize that the wine world in Santa Barbara is multi-faceted, offering an experience that’s both urban and rural. Wine lovers will want to tack on an extra night and set off to discover why Santa Barbara’s wine country is so diverse and delectable, one world-class pour at a time.