Photo Credit: J. Wilkes Tasting Room

Editor’s Note: Since the time of this article’s publication, there have been significant changes to area business hours and operations to reduce the spread of COVID-19. If you find yourself in Santa Barbara during March 2020, please check with individual businesses to ensure they are open and operating during your stay. For more information on current travel conditions, please click here

It’s undeniable that March is one of the most picture-perfect times to visit Santa Barbara with vibrant displays of color found everywhere on our crescent coast, from wildflowers sprinkled on hillsides to sunsets of every hue. Plates of colorful cuisine burst with flavor at a plethora of culinary and wine events happening throughout March in Santa Barbara. Add temperate weather, new wine tasting experiences along the Urban Wine Trail, and a variety of cultural films and activities, there’s no shortage of reasons to visit this spring.

To ensure an eventful and foodie-filled stay, read on to discover why March is the ideal time to visit Santa Barbara.

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Steps from Santa Barbara’s popular Funk Zone neighborhood and within walking distance to the Santa Barbara Waterfront, is the newly opened J. Wilkes tasting room, offering an elevated tasting experience and welcoming place to sip acclaimed wines along the Urban Wine Trail. 

Led by industry-leading winemaker Wes Hagan, J. Wilkes wines are rich in history and flavor, representing the pure characteristics of the region. Originally founded in 2001 by Jeff Wilkes, the Miller family has carried on Wilkes’ legacy producing nuanced pinot noir, pinot blanc and chardonnay from Santa Barbara County’s Santa Maria Valley American Viticultural Area (AVA) and other Central Coast AVA’s under the J. Wilkes label.

The J. Wilkes Tasting Room features a small outdoor patio with tables, perfect for savoring a glass of wine and a charcuterie plate while taking in the sights and sounds of State Street. The interior of the tasting room transports you to wine country with a large vineyard mural displayed on the wall, adding to the ambiance while providing tasters with a sense of place for where the grapes are grown. An indoor fireplace creates a cozy corner complementing the tasting rooms modern industrial chic decor, while live music on the weekend entertains visitors. Learn More

Santa Barbara Restaurant Week

Santa Barbara Restaurant Week, February 21 through March 6, 2020 is in full swing, so come hungry and ready to eat and drink your way through The American Riviera®. What’s on our plate? Dozens of the areas must-try restaurants are currently offering delectable and affordable three-course prix fixe dinner options for $25, $35 and $45. From pinot to pints, local tasting rooms are in on the fun too with special wine and beer tasting experiences. If this is a first time trip or one of many, it’s the perfect time to branch out from the usual and try a never before visited Santa Barbara restaurant. Learn More

Santa Barbara Restaurant Week: February 21 – March 6, 2020 Photo Credit: Instagram @samasamakitchen


Whether an oenophile or simply curious about what makes Pinot Noir such an enjoyable red wine, World of Pinot Noir (March 5 to 7, 2020) at The Ritz-Carlton Bacara, Santa Barbara is both informative and palate-pleasing. Celebrating its 20th year, the event offers connoisseurs of all levels wine tastings, dinners, seminars and parties alongside professional winemakers, renowned chefs, sommeliers and leading wine scholars. If you love wine (especially Pinot Noir), this is one event you don’t want to miss. Learn More

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