Welcome to the 2016 I AM Santa Barbara program. During its first year, over 65 business and 212 ambassadors enjoyed the benefits of this exciting opportunity, so much so that this year will see a variety of additions, including alumni programs and tours, updated tours, and new information on must-see attractions. Launching this fall, don’t miss your chance to participate in I AM Santa Barbara and I AM Santa Barbara: Go Goleta!
Thank you so much for a fantastic workshop! I loved it so much, I might just have to do it again. – Chris D., Music Academy of the West
I AM Santa Barbara is a FREE opportunity for the City’s hospitality community. We invite you to come and learn important information about Santa Barbara’s history, landmarks, differentiating characteristics, and community issues. Become a Santa Barbara Ambassador, enjoy special offers from local hospitality businesses, and bolster your skill set with valuable industry information.
The I AM Santa Barbara program includes a classroom training hosted at a popular Santa Barbara attraction, followed by a behind-the-scenes tour. Learn More
If you’re looking to expand your knowledge of the Santa Barbara South Coast, or if you want to become a Goleta expert, make sure to take part in the I AM SB: Go Goleta! extension program! Given the remarkable success of last year’s I AM Santa Barbara training course and continued interest from the community, we’re giving you a new way to further your knowledge on the special aspects of Goleta.
This free monthly training program will include a hands-on two-hour training session followed by an immersive bus tour with various stops throughout Goleta, including a hotels, landmarks, parks, shops, breweries, and more! Finish up the day with a valuable Q&A and networking session. Learn More
Follow the links below for additional information on the classes, the program, onsite meetings, and testimonials.