The Urban Wine Trail

Simple math will quickly tell you that one day of tasting in Santa Barbara is simply not enough — there are more than 20+ tasting rooms to choose from — and the famed Urban Wine Trail covers two distinct downtown neighborhoods. Decide to stay the night (or two), and let your palate lead the way.


The eclectic enclave that borders the beach is home to most of the Urban Wine Trail’s tasting rooms, all of which have their roots in the sprawling valley just on the other side of the hill. Visit a working winery first with a stop at Whitcraft. Founded by the late Chris Whitcraft, a local pioneer, this small hands-on winery is now run by his son, Drake. It’s all about small-production pinot noir and chardonnay here. After a tour through the barrel room, you’re ready for lunch.

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Metropulos is just down the street, and here you can peruse the unique assortment of international foods as the kitchen preps your gyros. Made over three days — a method that starts with fresh ground lamb and beef and features proprietary seasonings — these sandwiches have a local cult following. Sit outside and savor the gyros slowly.

Santa Barbara Surf Museum in Santa Barbara’s Funk Zone. Photo Credit: Gabriela Herman

Before the winemakers moved in, it was the artists who gave the Funk Zone its assorted personalities. There are more than a dozen galleries and studios here. Give your palate a rest and visit the Arts Fund Gallery, where exhibitions by local painters and sculptors rotate monthly. Up-and-coming teen artists get the spotlight here too. Around the corner, pop into the Santa Barbara Surf Museum — a free visit, where dozens of boards, guitars and vintage hula memorabilia are on display.

Up for a little adventure? Bike to nearby Kunin for a taste of the Rhone wines that Santa Barbara grows so well, like syrah and grenache. Sip viognier for the first time and fall in love. As the afternoon winds down, it becomes the perfect time to get back on your wheels and roll onto Stearns Wharf. Past the restaurants and near the souvenir shops, head upstairs to Deep Sea Wines. Refresh with a glass of grenache blanc, and take in the sunlit foothills in the distance as they meet the palm-lined beach; Santa Barbara’s “American Riviera ®” epithet suddenly makes perfect sense.

End the day with a walk to The Lark for dinner. It’s worth making reservations well in advance for patio seating, and the dining approach here — plates are served family style and meant for sharing — allows you to graze through a bevy of the fresh, seasonal creations on the menu. Then Uber it to Carr Winery nearby, for live music and a final glass of sangiovese, before you call it a night.


Stick close to the waterfront and dine at Sambo’s for breakfast, followed up with a stroll, just as fishing boats return with their morning catch. The second chapter in your Urban Wine Trail experience will take you deeper into the city, with a five-minute drive to the charming Presidio Neighborhood. At 50 cents a ride, the cozy Waterfront Shuttle is a good way to go.

Elegant and historic, and full of surprise turns, Paseo de la Guerra is a destination all its own. This is the Urban Wine Trail’s northern nook, and six high-end labels pour here. The man behind the Au Bon Climat wines, Jim Clendenen, is internationally known, and the tasting room pours several of his tougher-to-find labels, too. Pinot noir and Italian blends are his calling card. Sneak next door to Grassini Family Vineyards, where estate wines hail from the warm Happy Canyon region. Need to grab a few souvenirs for friends back home? Take home a bottle to taste and educate your friends and family about Santa Barbara’s diverse wine region.

For a taste of history, walk the self-guided tour at El Presidio Historic State Park. Known as the birthplace of Santa Barbara, and dating back to 1782, this was the Spanish explorers’ last California fortress. Inside the chapel, you’ll feel like time has stood still.

Pause for a gourmet sandwich at the C’est Cheese Café, and since the lineup of 100-plus cheeses is too hard to resist, get some Prima Donna, along with some Jamon Iberico, for the road. Soon, the trail leads you back to Paseo de la Guerra, where you can enjoy several labels by winemaker Doug Margerum. Settle on his selection of reserve and rare wines at MCW32 and sit at the bar for an intimate tasting.

Cater to your shopping side by heading around the corner to stylish Paseo Nuevo. When the need to unwind becomes inescapable, cross the street to Salt and head to the Himalayan salt caves underground. A 45-minute session here, with music playing as you recline on zero-gravity chairs, is a soothing way to detox.

And with that, you’ve only scratched the surface of Santa Barbara’s Urban Wine Trail.

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Au Bon Climat

Founded in 1982, Au Bon Climat (which means "a well-exposed vineyard") produces internationally-recognized Pinot Noir, Chardonnay, and Pinot Blanc wine from grapes grown in California's Santa Barbara County. The Au Bon Climat winery is located on…

C’est Cheese

  Bakery & Cafe  +  Cheese & Wine Shop  +  Catering & Events C'est Cheese began as a small gourmet cheese shop back in 2003, founded by owner/operators Michael & Kathryn Graham. Over the years C'est Cheese…

Grassini Family Vineyards Tasting Room

At Grassini Family Vineyards and Winery, our family’s passion for beauty, commitment to hard work and a special place all come together to make the wine in bottles bearing our family’s label something special. It is our hope that you…

The Lark

A shared dining experience featuring artisanal and seasonal ingredients celebrating the abundant bounty of the Central Coast.  OUR STORY The Lark, named for the sleek overnight Pullman train of the Southern Pacific Railroad that serviced…

Paseo Nuevo Shops & Restaurants

Paseo Nuevo is Santa Barbara's premier shopping destination in the heart of downtown! Shop Nordstrom and Macy's, Sephora, Victoria's Secret, Aveda and over 50 more shops. The beautiful paseos, courts and terrace lend a perfect setting for take a…


Welcome to Salt, Santa Barbara's underground Himalayan salt caves. Drop in, feel good, and experience the wonder of Salt. Salt Cave SessionsWe have two underground Himalayan salt caves for your use. Our larger cave is a quiet zone for adults and…

Sambo’s Restaurant

This is the ' ORIGINAL' Sambo's Restaurant that started it all! The restaurant is currently owned and managed by the original founders' grandson, Chad Stevens. Sambo's continues the family tradition established by Chad's grandfather Sam. (In fact…


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