What’s in store for Santa Barbara in today’s ever-morphing travel industry, which sometimes seems to change faster than a bullet train? VSB stays abreast of the latest trends through continuous research and education. We compile vital resources and share them with our hospitality community, so we can all work together to reach the tourism marketplace. Here are very informative publications that will help our towns and businesses plan and lay the tracks to success-so those thousands of potential visitors can speed along them right back here-Santa Barbara, The American Riviera®
2017-2018 Marketing Plan
Santa Barbara South Coast Visitor Profile Study: 2016-2017, Q1
Santa Barbara Cruise Ship Passenger Survey & Economic Impact Study
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