What’s in store for Santa Barbara in today’s ever-morphing travel industry, which sometimes seems to change faster than a bullet train? VSB stays abreast of the latest trends through continuous research and education. We compile vital resources and share them with our hospitality community, so we can all work together to reach the tourism marketplace. To access informative publications that will help our your local businesses plan and lay the tracks to success, please log into the Member Extranet to view.
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