Visit Santa Barbara

Tourism Summit 2023

Thursday, January 26, 2023

Cabrillo Pavilion

118 E. Cabrillo Blvd., Santa Barbara, CA 93103

At this year’s Tourism Summit, Visit Santa Barbara staff will provide timely insights and updates across marketing, sales and community partnerships. Learn how an increased budget over the past year has fueled advertising focused on promoting overnight visitation to the destination, and also enabled new programs and initiatives to be developed in order to further support your business and the community at large.

We also welcome keynote speaker Clayton Reid, CEO of MMGY Global and one of the travel industry’s top minds in marketing and strategic planning. He has worked with global travel, destination and hospitality companies for three decades and has been featured in Bloomberg, CNN, Fox Business, NBC News, NPR, The New York Times, and Vice News. Clayton’s keynote will address the ever-changing travel conditions, how that will affect future travel behaviors and ways to think about reaching your best customers.

Following the program, we invite you to enjoy light bites, wine, beer and non-alcoholic beverages while networking with peers and taking in the beautiful ocean view setting. Registered attendees will also be entered into a drawing for the chance to win a variety of valuable prizes.

Check-In Begins: 1:30 p.m.
Program Begins: 2:00 p.m. – 3:00 p.m.
Networking Reception: 3:30 p.m. – 4:30 p.m.

VSB Member & TBID Property Tickets: $50/Person
Non-Member Tickets: $75/Person

Click Here to Register

For questions and more information, please contact Cat Bronge at [email protected]

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