Visit Santa Barbara is committed to providing TBID participants and industry stakeholders with a comprehensive view of lodging performance across the Santa Barbara South Coast, supporting ongoing analysis, strategic planning and industry alignment.
Weekly and monthly lodging performance data is sourced from STR and delivered through Symphony by Tourism Economics, providing a consistent and reliable foundation for tracking occupancy, ADR and RevPAR across geographic submarkets and lodging tiers. These dashboards enable stakeholders to monitor performance trends, evaluate year-over-year changes and benchmark against competitive markets.
These reports serve as a centralized resource for understanding market dynamics and informing decision-making across the destination. For easy use, any tab can be downloaded as a PDF by clicking the Visit Santa Barbara logo.
If you have questions on these reports or requests for additional information, please reach out to Casey LaHonta, Research and Analytics Manager at [email protected]. These reports are intended for internal use and may not be shared outside of your organization without permission from Visit Santa Barbara.
Weekly Lodging Report
Data is updated weekly, with the prior week’s performance published by Thursday morning (or Friday during holiday weeks).
Weekly Summary: Mirrors the weekly report distributed via email. Selecting a specific week on the Weekly Performance tab will generate that report.
Weekly Performance: Provides detailed weekly performance data, along with period comparisons. Users can filter by submarket (geographic or lodging tier) and week, with data currently available back to 2025. (Note: Earlier data may be incomplete and reflects prior reporting methodologies. For instance, lodging tier data prior to February 2026, has limited historical depth.)
Weekly Graphs: Visualizes a single KPI at a time, compared against its historical range (minimum and maximum) from 2023–2025. Users can select specific weeks to view exact values and filter by geographic submarket.
Historical Performance: Includes full historical performance data for the selected submarket.
Monthly Lodging Report
Data is updated monthly, with the prior month’s performance typically available around the 18th.
Monthly Summary: This tab mirrors the monthly report distributed via email. Selecting a specific month in the dashboard will generate that month’s report. Submarkets are organized by geography and lodging tier, with booking segments included.
Monthly Performance: This tab provides detailed monthly performance data, along with period comparisons dating back to May 2025. (Note: Earlier data may be incomplete and reflects prior reporting methodologies.) This tab also includes our KPIs versus our current competitive set.
Monthly Graphs: This tab visualizes a single KPI at a time, comparing the Santa Barbara South Coast to a selected competitor market. The chosen month serves as the anchor, with the chart displaying the preceding 12 months.