i am
Santa Barbara

Welcome to the i am Santa Barbara program. During its first year, over 65 businesses and 212 ambassadors enjoyed the benefits of this exciting opportunity. Don’t miss your chance to participate in i am Santa Barbara and i am Santa Barbara: Go Goleta!

Thank you so much for a fantastic workshop! I loved it so much, I might just have to do it again.

– Chris D., Music Academy of the West

i am Santa Barbara is a FREE opportunity for the City’s hospitality community. We invite you to come and learn important information about Santa Barbara’s history, landmarks, differentiating characteristics, and community issues. Become a Santa Barbara Ambassador, enjoy special offers from local hospitality businesses, and bolster your skill set with valuable industry information.

The i am Santa Barbara program includes a classroom training hosted at a popular Santa Barbara attraction, followed by a city tour. Learn More

If you’re looking to expand your knowledge of the Santa Barbara South Coast, or if you want to become a Goleta expert, make sure to take part in the iam SB: Go Goleta! extension program! Given the remarkable success of last year’s i am Santa Barbara training course and continued interest from the community, we’re giving you a new way to further your knowledge on the special aspects of Goleta. Learn More