Get Involved


Empower Yourself:
i am Santa Barbara is an interactive program designed to inform, encourage, and empower you to learn about everything Santa Barbara County has to offer, including community issues, destination highlights, and more. Last year, 69 businesses and 212 ambassadors participated, enjoying the benefits of this premier training course and adding to their marketability and visitor connection. By attending this FREE workshop and interactive tour of Santa Barbara and its surroundings you can become a local Information Ambassador. And with over 6.1 million visitors to the Santa Barbara South Coast last year, there’s never a better time to become the expert on where to shop, eat, play, and see. 

Enroll now. Here’s why:

  • It’s FREE to attend
  • Connect with the community you work in
  • Become an expert about Santa Barbara County
  • Learn additional opportunities to get involved in Santa Barbara South Coast


Empower Your Employees: 
A FREE training workshop followed by a behind-the-scenes tour of the Santa Barbara South Coast has been designed to educate your employees about everything Santa Barbara, including community issues, destination highlights, and more. Your business establishment will be considered an information resource where you can proudly display the i am Santa Barbara logo in your window—a trusted visual symbol to visitors who come from around the world.

Enroll now. Here’s why:

  • Free employee training
  • Interactive learning materials and takeaways on Santa Barbara County
  • Happier, more informed customers and guests
  • Additional opportunities to promote your business to other Santa Barbara County businesses