The American Riviera
We’ve missed you and are thrilled to welcome you back! However, things are going to be a bit different while we continue to protect each other from coronavirus. When it comes to your health and safety, we want to ensure that your expectations are…
Learn MoreIf you are committed to supporting black-owned businesses, here are 18 wonderful ways to #BuyBlack when visiting Santa Barbara.
Learn MoreExploring Santa Barbara doesn’t have to come with a hefty price tag, especially when you can experience the natural wonders of our seaside haven wallet-free.
Learn MoreSummer days in the Santa Barbara South Coast are nothing short of unforgettable. Bike by the beach, sail along the coast, sip local wine — the possibilities are limitless when you’re on Santa Barbara time.
Learn MoreThanks to leaders who ascribe to a socially responsible philosophy, Santa Barbara’s business community is committed to sustainability. Whether they contribute one percent of their profits to the planet or have earned a green business certification…
Learn MoreThe digital world has become our oyster in these new days of social distancing and shelter-in-place. And we’ve certainly got more time on our hands to reminisce about past adventures and daydream of future trips. So, here are virtual tours to help…
Learn MoreCalling all spring breakers! Between enticing outdoor adventures, flavorful culinary escapades, and inspiring cultural attractions, all the ingredients for a good, old-fashioned vacation await you in sunny Santa Barbara.
Learn MoreSanta Barbara County has become one of the leading cannabis cultivation regions in California, and visitors have a variety of new cannabis tourism offerings to explore. After the Golden State legalized adult-use cannabis in 2017, local farmers and…
Learn MoreSanta Barbara has a long, storied history as a destination for romance. Couples have been falling in love and saying “I do” on The American Riviera® for well over a century. The city’s aesthetic beauty, natural charms and sensual atmosphere…
Learn MoreSanta Barbara’s picturesque main thoroughfare showcases some of the city’s best food, shopping, and attractions, and staying at one of these hotels on State Street puts you within walking distance of all the action. From luxury to…
Learn MoreWellness isn’t a trend in Santa Barbara—it’s the natural way of life. So, as a visitor, nurturing your mind, body and soul becomes a pretty effortless feat as soon as you set foot on The American Riviera®. Between the wholesome,…
Learn MoreSolidifying the town’s identity as a resort destination, our lodging lineup reflects the evolution of the destination and our clientele over the decades, with an eclectic mix of historic resorts, boutique hotels, charming family-owned inns and hip hot spots.
Learn MoreIndulge yourself with a stay at one of these six amazing luxury hotels in Santa Barbara. You’ll find ultra-luxe amenities, beautiful locations and everything you need for a mind-blowing getaway.
Learn More‘Tis the season for savory wine pairings, bustling night markets, festive light tours, and of course, holiday parades filled with glee! As the winter days turn brisk and stars poke through the night sky, explore all the holiday festivities Santa Barbara has to offer, ranging from family-friendly and snow-centric fun to romantic candlelit dinners for two. Get ready to make lasting memories with loved ones this holiday season!
Learn MoreWhen it’s time to get centered or you’re simply in need of some soul-soothing TLC, consider a wellness weekend in Santa Barbara. Our destination is the perfect antidote to the nonstop pace of our hectic modern world. Life moves at a relaxed pace…
Learn MoreWhether you’re looking for a peaceful sanctuary or an upbeat ambiance, you can find a hotel pool in Santa Barbara to suit your style.
Learn MoreWith blissful beaches, gorgeous architecture, and the famously scenic San Ynez mountains as a backdrop, Santa Barbara is a place like no other. Why not make your visit extra memorable by staying somewhere that’s just as unique as The American…
Learn MoreJust 1.5 hours north of Los Angeles, Santa Barbara is a small slice of paradise brimming with life, energy and culture. The delectable food, stunning white-washed adobe brick buildings, pristine beaches, and expansive wine country make for a simply…
Learn MoreAny reason to escape to Santa Barbara is a great one, but the always-amazing lineup of events gives you the perfect opportunity to plan a getaway. No matter when you come, there’s bound to be something exciting to do, from world-class touring acts…
Learn MoreSanta Barbara’s independent, locally owned boutiques do more than fill shopping bags — they delight the eye, inspire your inner curator and deliver an immersive sensory experience. It’s easy to lose track of time treasure hunting in our…
Learn MoreHoliday shopping in The American Riviera® is easy as pie thanks to the incredible array of independent retailers and quality wares crafted by local artisans.
Learn MoreAs darkness falls and the harvest moon rises, treat yourself to a spooktacular series of Halloween activities themed perfectly for a bewitching getaway in the Santa Barbara South Coast.
Learn MoreDitch the car and catch the train for a weekend of stress-free family fun in Santa Barbara. Explore endless family attractions with ease, from museums to restaurants, and more. With a walkable downtown area, enticing waterfront boulevards and plenty…
Learn MoreLooking for family fun? Use this itinerary to plan the perfect five-day family vacation in the city known as The America’s Riviera®.
Learn MorePlan a Santa Barbara family vacation with this three-day itinerary. From whale-watching to kayaking, find the best kid-friendly things to do.
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