Vacations shouldn’t put you to sleep. Instead of snooze, push other buttons.

Nothing ventured, nothing experienced.

Don’t relax. Revive. Breathe it all in. Say goodbye to boring. Miss missing out. Miss forgettable. Miss nothing.

Santa Barbara the american riviera
Car Free Santa Barbara
72 Hours in Santa Barbara
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Guide to Wine in Santa Barbara
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Girlfriends Guide to SB
Grab the girls and head to Santa Barbara for a weekend of ultimate relaxation.

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Santa Barbara Taco Trail

To ensure you and your bellies have the best tacos Santa Barbara has to offer, let the aroma of freshly-baked tortillas guide you through the Santa Barbara taco trail. Learn More

SB's Craft Brew Scene

They say it takes a lot of beer to make great wine. See the brewmasters who are making a splash in the evolution of craft beer in Santa Barbara. Learn More

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Break free from normalcy and plan a secret escape to Santa Barbara.