Chroma: A Santa Barbara County Pop Up Shop
From the rustic terra-cotta crimson clay of Santa Barbara rooftops to the bright lemon groves of Goleta, the bold spice of Santa Maria Valley barbecue, and the lush, rolling vineyards of the Santa Ynez Valley, a road trip through Santa Barbara County is an experience for the senses—rich with color, amazing local flavors, welcoming local artisans, and unparalleled wine.
To celebrate, the cities of Santa Barbara and Goleta have teamed up with the Santa Maria Valley and the Santa Ynez Valley to create the first ever, one of a kind, travel Instagram Pop-Up Shop.
Join us November 2 – 4
Held at Americana at Brand (Store # 710), visitors to this limited time, Instagrammable shop will be treated to sample tastes of our region and will be invited to virtually visit Santa Barbara, Goleta, Santa Ynez Valley, and Santa Maria Valley.
Americana at Brand, 889 Americana Way, Glendale, CA 91210
Friday, November 2 – 10 a.m. – 10 p.m
Saturday, November 3 – 10 a.m. – 10 p.m
Sunday, November 4 – 11 a.m. – 8 p.m
Meet our destination experts, capture colorful photo ops, and enter to win a 5-Day Road Trip through Santa Barbara County. Learn More
For those guest over 21, you’ll be treated to a taste of Santa Barbara County through the area’s rich diversity of wine. We’ll be sampling tastes from the following wineries:
Ampelos Cellars, Casa Dumetz Wines, Fess Parker Winery & Vineyard, Grassini Family Vineyards, Hilliard Bruce, Hitching Post II and Sunstone Winery.
