Hello, There!

It’s impossible to experience all Santa Barbara has to offer in just two days. If you’re looking for a serene coastal getaway or a well-earned staycation, book a three-night stay and receive your third night free at participating hotels and resorts.

Savor the flavors of Santa Barbara’s thriving happy hour scene, where exceptional drinks are as much of a highlight as the culinary delights.

Ditch the car. Santa Barbara offers a unique brand of care free fun, and none of which involve parking meters. #SeeSB

When visiting Santa Barbara, these beachfront hotels place you seconds away from sinking your toes in the sand. #SeeSB

Six markets, six days a week, Santa Barbara offers some of the freshest produce on the West Coast.

Flora and fauna have a long beautiful history in Santa Barbara. These 10 not-so-secret parks and gardens are breathtaking sights to behold. #SeeSB

All roads lead The American Riviera® for a wow-worthy Spring Break to remember.

Spring brings Santa Barbara into full color, with green hillsides, wildflowers in bloom and longer, warmer days that make it an ideal season to visit.

With miles of sun-drenched coastline, you’ll have trouble choosing which Santa Barbara beach to visit first.

Looking for family fun in Santa Barbara? This three-day itinerary highlights the best kid-friendly things to do along the waterfront — from interactive museums and whale watching to kayaking adventures and ice cream stops.

Santa Barbara County continues to shine in the prestigious ranks of Michelin-starred dining destinations.

This three-day itinerary balances coastal beauty, acclaimed dining, wine tasting and restorative wellness — an effortless way to experience Santa Barbara at its most refined.

From historic landmarks to quirky museums and off-the-beaten-path ranches, expect anything but ordinary at these eclectic Santa Barbara wedding venues.

Planning a Santa Barbara beach wedding? Use this guide to choose the right beach, navigate permits and plan a celebration as stunning as the setting.

Write Santa Barbara into the next chapter of your love story, where charming resorts and cozy inns create the perfect setting for an unforgettable romantic escape.

With miles of sun-drenched coastline, you’ll have trouble choosing which Santa Barbara beach to visit first.

A guide to the region’s top shelf zero-proof cocktails and non-alcoholic beverages in the Santa Barbara South Coast.

Rally your gal pals and head to Santa Barbara for a fun-infused girlfriends’ getaway. #SeeSB

This itinerary will give you a healthy serving of culture complete with your daily dose of Vitamin D.

Make the most of match week: Plan a midweek escape to Santa Barbara around the USWNT vs. Chile match at Harder Stadium at UC Santa Barbara on Jan. 27th.

Santa Barbara wine tasting spans coastal tasting rooms, downtown cellars and sprawling vineyards in Santa Ynez and Santa Maria. Whether you’re into self-guided sips or curated tours, this guide breaks down three distinct ways to experience Santa Barbara wine country.

A fresh crop of new restaurants in Santa Barbara is spicing up the already delicious culinary landscape.

From luxurious hotels offering holiday-themed experiences to local restaurants serving up festive menus, Santa Barbara embraces the season in style.

Endless recreation, a vibrant arts scene, stunning vistas for miles, all combined with an award-winning food and wine culture. Fall in love with Santa Barbara.

Shopping in The American Riviera® is easy as pie thanks to the incredible array of independent retailers and quality wares crafted by local artisans

As the season changes and stars sparkle through the night sky, come explore all of the events and other holiday happenings in Santa Barbara.

A guide to the sweetest treats, loveliest loaves, and most decadent desserts in the Santa Barbara South Coast.

Escape to The American Riviera® to sip Santa Barbara’s finest vintages while enjoying the region’s most exceptional settings and superior personalized service.

Immerse yourself in Santa Barbara’s storied past with a stay at these historic hotels.

From haute couture to model locomotives, Santa Barbara’s museums are anything but ordinary.

To keep your bellies full and your spirits high, we’ve rounded up the best Thanksgiving celebrations across Santa Barbara.

It’s easy to see the allure of Santa Barbara. Sample its charms with this three-day itinerary.

Your guide to shopping for unique, preloved clothing and items in the Santa Barbara South Coast.

From boo-tiful crafts and carnivals to haunted tours and tastes of the season, Santa Barbara has a full calendar of Halloween events.

With blissful beaches, gorgeous architecture, and the famously scenic San Ynez mountains as a backdrop, Santa Barbara is a place like no other. Why not make your visit extra memorable by staying somewhere that’s just as unique as The American Riviera® itself? Start planning your getaway with this list of Santa Barbara hotels that are anything but ordinary.

Big day, smaller budget? Santa Barbara has venues that deliver the backdrop, the vibe and the value.

The splendor of a sunset in The American Riviera® is undeniable, and there are countless spots to witness one. While a Santa Barbara sunset paired with breathtaking ocean views is beautiful no matter where you are in the city, a golden hour viewing at any of these swoon-worthy locations is certainly worth the detour.

Over the years, socialites, movie stars, presidents and more have flocked to The American Riviera® to tie the knot. Here are some of the celeb-vetted wedding venues in Santa Barbara.

Here are 11 of the dreamiest and most charming bed-and-breakfasts in The American Riviera®.

Whether you’re new to this ocean delicacy or already an uni devotee, this guide is for you.

Located on a pristine stretch of California’s central coastline, Santa Barbara brings together the Golden State’s Spanish influence, laid-back vibe, and upscale sensibility in a way few places can. Here are some ideas to help you make the most of your visit to The American Riviera®.

Fall in Santa Barbara means sunny skies and epic events.

This dynamic neighborhood blends coastal charm with European heritage—and a dash of artistic flare.

Enjoy these 10 ways to take in the sights and sounds of Santa Barbara, at your own pace.

Vacations are better when all members of the family can go, even the four-legged ones.

Your guide to shopping for unique, preloved clothing and items in the Santa Barbara South Coast.

From jaw-dropping views to next-level service, these pools have wow-factors that will make your cares drift gently away.

There’s new life to the Santa Barbara cityscape—with a playful wink and a nod to remind us there’s absolutely nothing stuffy or staid about The American Riviera®

A fresh crop of new restaurants in Santa Barbara is spicing up the already delicious culinary landscape.

This three-day, car-free itinerary showcases Santa Barbara’s tantalizing blend of sun, fun and relaxation and will inspire you to stay and extend your weekend.

From relaxing outings to thrill-seeking adventures, the stars might just know exactly what your soul craves on your next Santa Barbara vacation.

Join the annual celebration with a full, five-day lineup of markets, parades, live entertainment and more.

As we welcome warmer weather, kick off your summer vacation in the beachside bliss of The American Riviera®.

Santa Barbara’s beachfront dining scene is where signature coastal charm meets culinary expertise. These restaurants-with-a-view promise unforgettable dining experiences that blend delectable cuisine with the beauty of The American Riviera®.

For a picture-perfect view of Santa Barbara’s quintessential Spanish architecture, take a self-guided stroll on the Red Tile Walking Tour.

This peaceful seaside hamlet boasts a refined selection of luxury boutiques, trendy ateliers and bespoke precious jewelers, offering a one-of-a-kind shopping experience to delight even the most discerning customers.

When it’s time to get centered or you’re simply in need of some soul-soothing TLC, consider a wellness weekend in Santa Barbara.

Bountiful taquerias, farm-to-table fare and authentic Asian cuisine — oh my! Milpas Street is packed with a variety of eats for the ultimate off-the-beaten path Santa Barbara foodie experience.

While Santa Barbara is known for its natural landscapes and Spanish-style charm, it’s also a vibrant hub for public art.

Get lost in the fantastical worlds created by Santa Barbara’s one-of-a-kind retail galleries.

Scenic views are everywhere. Santa Barbara creates a postcard-perfect backdrop for your next hiking adventure.

Your guide to shopping for unique, preloved clothing and items in the Santa Barbara South Coast.

In Santa Barbara, the definition of adventure is as diverse as the travelers who seek it. Whether you consider yourself at home on the water or in a Michelin-starred restaurant, Santa Barbara invites you to explore and share adventures together.

Whether you like them briny and bare or dressed to impress, Santa Barbara is a goldmine for oyster lovers.

Lush fairways and smooth, fast greens. Discover these five courses, just a short drive from one another, in one of the best vacation spots around.

Discover local makers and one-of-a-kind wares at cooperative markets and craft bazaars.

In Santa Barbara, hotel dining isn’t an afterthought — it’s the main event, where world-class chefs, oceanfront views and inspired menus turn every meal into an unforgettable experience.

All roads lead The American Riviera® for a wow-worthy Spring Break to remember.

While there’s nothing cookie cutter about Santa Barbara’s design, it is very cohesive and steeped in tradition. Enter Jeff Shelton, the visionary local architect who turned tradition on its head when he began to introduce an imaginative, modernized interpretation of Santa Barbara’s Spanish Colonial Revival look.

Discover the best restaurants for kids in Santa Barbara, from fun eateries with great kids’ menus to scenic spots on the beach. Find the perfect place to dine!

Photo credit: @britontheglow via Instagram

Discover the perfect blend of elegance and playfulness in Santa Barbara—where unforgettable adventures and seaside charm await.

From elevated fast food and refined fare to smash burgers, veggie burgers and cult favorites, we’ve rounded up a guide to the best burgers in the Santa Barbara South Coast.

Whether you’re hunting for a rare treasure, seeking the latest bestseller or simply craving the cozy charm of a well-loved bookshop, these local favorites create unique experiences that go far beyond the pages.

Photo credit: Jessica Maher

From candlelit patios to oceanfront terraces, and menus featuring everything from fresh seafood to handcrafted pastas, these romantic Santa Barbara restaurants set the perfect stage for love to flourish.

Write Santa Barbara into the next chapter of your love story, where charming resorts and cozy inns create the perfect setting for an unforgettable romantic escape.

Santa Barbara serves up fresh-as-it-gets local catch guaranteed to please every seafood lover’s palate.

Not limited to the blockbuster sports events, there are welcoming watering holes, breweries, restaurants and lounges showing your favorite NFL, NBA, NHL, MLS, college teams and beyond — sometimes all at once. Here are the best places in Santa Barbara to watch sports all year long.

From historic landmarks to quirky museums and off-the-beaten-path ranches, expect anything but ordinary at these eclectic Santa Barbara wedding venues.

Photo Credit: El Capitan Canyon 

A guide to the sweetest treats, loveliest loaves, and most decadent desserts in the Santa Barbara South Coast.

Step into the grandeur of Bellosguardo, Santa Barbara’s hidden gem, and discover a historic estate with stunning ocean views and a legacy steeped in art and culture. Limited docent-led tours offer a rare glimpse into its rich history.

Photo Credit: LA Light Photo/Todd Goodman

Adventure awaits with curated outdoor experiences from guided hikes to surfing classes at these hotels and resorts in Santa Barbara.

Santa Barbara is famous for its eye-catching, vibrant sunsets—especially during the fall and winter—and these are the best spots to view them.

Planning a California road trip? Here’s how to spend an ideal day in Santa Barbara, from breakfast to dinner spots and everywhere in between.

The American Riviera® offers more than a dozen hotels and inns that go above and beyond for travelers with disabilities. Explore this list to find out more.

With distinctive amenities and exclusive perks, these hotels set a new standard for originality.

Where luxury meets leisure, Montecito is one of Santa Barbara’s most cherished communities.

From top-rated whale-watching tours to day cruises to the Channel Islands, here are some local cruise- and boat-tour operators in Santa Barbara.

Stumbling upon restaurants and taquerias serving up mouth-watering tacos and authentic Mexican fare is dangerously easy to do here in The American Riviera®.

This dynamic neighborhood blends coastal charm with European heritage—and a dash of artistic flare.

In Santa Barbara, Tuesdays rival Fridays as the favorite day of the week, thanks to Taco Tuesday and the unbeatable deals at these local taquerias.

Multi-day destination weddings are only getting more popular, and Santa Barbara is a dream location. Use this guide to plan a wedding weekend in Santa Barbara.

The sophisticated main drag of Montecito is home to many restaurants, from fast-casual, bright cafés to fine dining in opulent settings.

Santa Barbara County proudly features one of the highest percentages of women winemakers in the world, with an impressive 10% per capita.

When visiting Santa Barbara, make your trip extra memorable by staying somewhere that’s just as unique as The American Riviera® itself.

Take the whole family on an outdoor-centric vacation of a lifetime.

Adventure seekers, whether you’re looking for the ultimate thrill, or an exciting way to have fun with the family, Santa Barbara has the perfect adventure for you.

Explore the unique stories and styles that define the fashion landscape of The American Riviera®.

Be sure to pack your binoculars during your next Santa Barbara vacation, because there is plenty of sea life to witness.

Mark your calendar. In Santa Barbara, there’s something to celebrate all year long.

From European-inspired rooms to beachfront villas, here are some of the dreamiest and most charming bed-and-breakfasts in Santa Barbara.

Foodies, this one’s for you. Discover Santa Barbara’s need-to-know chefs during your next vacation with the help of this guide.

Different tastes doesn’t mean you have to choose different destinations to get exactly what you want out of a vacation.

These one-of-a-kind vacation rentals boast the kind of charm that, simply put, can’t be found anywhere else.

You don’t have to agree on everything, but making the most out of a Santa Barbara experience means agreeing to try anything once.

Immerse yourself in the transformative power of sound healing experiences across Santa Barbara. From seaside full moon yoga sessions to intimate sound baths in lush gardens, each of these offerings invite you to unwind and reconnect.

Escape to The American Riviera® to sip Santa Barbara’s finest vintages while enjoying the region’s most exceptional settings and superior personalized service.

From charming local eateries to revered community treasures, this “California Gurl” knows all the best spots in town.

Known for its epic surf breaks, The American Riviera® is home to several of the sport’s most accomplished athletes as well as some of the best surf shops in Southern California.

Santa Barbara’s mild climate makes it ideal for orchid farming. Uncover the city’s history with orchids, as well as information on local farms and the annual orchid show.

Reconnect with nature and find your inner peace in Santa Barbara through a variety of outdoor wellness experiences, each designed to nourish your mind, body and soul.

Santa Barbara, a city renowned for its stunning coastline and Spanish-style architecture, also boasts a vibrant and diverse nightlife that caters to every taste.

Unveil the captivating history of some of Santa Barbara’s most iconic and storied hotels, where the allure of this coastal city has beckoned travelers for generations.

Santa Barbara is famous for its eye-catching, vibrant sunsets—especially during the fall—and these are the best spots to view them.

On Oct. 20, 2023, the Santa Barbara Channel officially became the Santa Barbara Channel Whale Heritage Area. This momentous occasion marks a commitment to responsible and sustainable cetacean (whale, dolphin and porpoise) watching, solidifying its place as one of only two such areas in the United States and the ninth worldwide.

This list of Santa Barbara hotel bars brings new life to the beloved bar crawl.

From mom-and-pop taco stands and authentic taquerias to chef-inspired eateries serving their twist on classic fare, here’s your guide to some of the best Mexican restaurants in The American Riviera®.

Elevate your sniff, swirl and sip experience to a new standard of memorable, with these anything-but-ordinary ways to wine when you’re on The American Riviera®.

Prepare to be seduced by world-class wine tasting, private sea charters, immersive wellness activities, an eclectic, fine dining culinary scene—and so much more.

Your essential guide to Santa Barbara’s top cultural attractions and iconic landmarks.

Put your wallet away and soak up all that Santa Barbara has to offer, free of charge.

Interested in sharing your love of the Santa Barbara South Coast with like-minded locals and travelers who are interested in exploring the destination. Here’s what you’ll need to know.

There are seaside escapes. Then there’s a gentle crescent of California coast connecting breathtaking beaches, soaring mountains, verdant vineyards, elevated enclaves and eclectic communities.