Hello, There!

Tap below to learn more about the Santa Barbara South Coast.

Get Your Third Night Free

It’s impossible to experience all Santa Barbara has to offer in just two days. If you’re looking for a serene coastal getaway or a well-earned staycation, book a three-night stay and receive your third night free at participating hotels and resorts.

Women Winemakers in Santa Barbara

Santa Barbara County proudly features one of the highest percentages of women winemakers in the world, with an impressive 10% per capita.

Guide to 100th Old Spanish Days Fiesta

For 100 years, Old Spanish Days Fiesta has reigned as the summer event that locals and visitors alike look forward to each August in Santa Barbara.  Use this guide for the ultimate itinerary of events to attend at this year’s Fiesta celebration, July 31-Aug. 4.

Unique Hotels in Santa Barbara

When visiting Santa Barbara, make your trip extra memorable by staying somewhere that’s just as unique as The American Riviera® itself.

Guide to Summer Festivals

Santa Barbara is buzzing with excitement as the summer festival season arrives!  From the 50th Summer Solstice Parade and the 100th Old Spanish Days celebration–it’s going to be an unforgettable summer in The American Riviera®.

Adventure Sports in Santa Barbara

Adventure seekers, whether you’re looking for the ultimate thrill, or an exciting way to have fun with the family, Santa Barbara has the perfect adventure for you.

Santa Barbara Sound Bath Experiences

Immerse yourself in the transformative power of sound healing experiences across Santa Barbara. From seaside full moon yoga sessions to intimate sound baths in lush gardens, each of these offerings invite you to unwind and reconnect.

Ultimate Santa Barbara Wine Getaway

Escape to The American Riviera® to sip Santa Barbara’s finest vintages while enjoying the region’s most exceptional settings and superior personalized service.

4 Epic Surf Shops in Santa Barbara

Known for its epic surf breaks, The American Riviera® is home to several of the sport’s most accomplished athletes as well as some of the best surf shops in Southern California.

Exploring Orchids in Santa Barbara

Santa Barbara’s mild climate makes it ideal for orchid farming. Uncover the city’s history with orchids, as well as information on local farms and the annual orchid show.

Top Romantic Hotels in Santa Barbara

Let Santa Barbara be the next chapter of your love story, a place where enchanting resorts and cozy inns set the stage for a romantic getaway you and your partner will never forget.

Guide to Nightlife in Santa Barbara

Santa Barbara, a city renowned for its stunning coastline and Spanish-style architecture, also boasts a vibrant and diverse nightlife that caters to every taste.

Santa Barbara International Film Festival

Experience Santa Barbara’s red carpet at the Santa Barbara International Film Festival (SBIFF), Feb. 7-17, 2024, when Oscar contenders and the industry’s best gather for 11 days of film screenings, celebrity tribute events, panel discussions and after-parties.

Historic Hotels in Santa Barbara

Unveil the captivating history of some of Santa Barbara’s most iconic and storied hotels, where the allure of this coastal city has beckoned travelers for generations.

Santa Barbara Channel Whale Heritage Area

On Oct. 20, 2023, the Santa Barbara Channel officially became the Santa Barbara Channel Whale Heritage Area. This momentous occasion marks a commitment to responsible and sustainable cetacean (whale, dolphin and porpoise) watching, solidifying its place as one of only two such areas in the United States and the ninth worldwide.

Top Mexican Restaurants in Santa Barbara

From mom-and-pop taco stands and authentic taquerias to chef-inspired eateries serving their twist on classic fare, here’s your guide to some of the best Mexican restaurants in The American Riviera®.

Unique Ways to Wine

Elevate your sniff, swirl and sip experience to a new standard of memorable, with these anything-but-ordinary ways to wine when you’re on The American Riviera®.

Best Happy Hours in Santa Barbara

Savor the flavors of Santa Barbara’s thriving happy hour scene, where exceptional drinks are as much of a highlight as the culinary delights.

A Solo-Travel Getaway to Santa Barbara

Santa Barbara’s miles of beaches and hiking trails, innovative eateries and one-of-a-kind experiences make it a top destination for those traveling solo.

Top Rated Hotel Suites

Live the suite life in Santa Barbara with these 11 out-of-this-world luxurious overnight stays.

Eats off the Beaten Path

Looking for something off-the-beaten path? Discover these native digs and start eating like a true local.

Photo Credit: @barbareno_sb via Instagram

Live Music in Santa Barbara

Gorgeous Santa Barbara views, refreshing beverages and live music. We couldn’t think of a better combination for an evening spent in The American Riviera®.

Must-Try Goleta Restaurants

Between destination restaurants, local hangouts, and “sister” restaurants of popular regional establishments, our guide to Goleta’s must-try restaurants will help you find the best bites in The Good Land.

Social Usage Terms

Interested in sharing your love of the Santa Barbara South Coast with like-minded locals and travelers who are interested in exploring the destination. Here’s what you’ll need to know.

Visit Santa Barbara

There are seaside escapes. Then there’s a gentle crescent of California coast connecting breathtaking beaches, soaring mountains, verdant vineyards, elevated enclaves and eclectic communities.