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Tap below to learn more about the Santa Barbara South Coast.

Get Your Third Night Free

It’s impossible to experience all Santa Barbara has to offer in just two days. If you’re looking for a serene coastal getaway or a well-earned staycation, book a three-night stay and receive your third night free at participating hotels and resorts.

Top Things to Do This Fall in Santa Barbara

Fall is one of the most beautiful, vibrant times of the year in Santa Barbara. The days are generally still warm and summer-like, the nights get crisp enough to call it “sweater weather” and the dramatic sunset skies take on more saturated hues.

October in Santa Barbara

There are fewer crowds, the weather is divine, wine harvest season is in full swing and there is still so much outdoor fun to be had in October.

Unique Ways to Wine

Elevate your sniff, swirl and sip experience to a new standard of memorable with these anything-but-ordinary ways to wine when you’re on The American Riviera®.

Photo credit: @artspotonwheels via Instagram

Santa Barbara Visitor Trolley

The Santa Barbara Visitor Trolley is proud to provide a convenient mode of transportation for visitors and residents, facilitating unique and efficient travel between downtown Santa Barbara and the vibrant Funk Zone. Before you hop aboard, here is everything you need to know about the Santa Barbara Visitor Trolley.

Best Happy Hours

Savor the flavors of Santa Barbara’s thriving happy hour scene, where exceptional drinks are as much of a highlight as the culinary delights.

A Solo-Travel Getaway to Santa Barbara

Santa Barbara’s miles of beaches and hiking trails, innovative eateries and one-of-a-kind experiences make it a top destination for those traveling solo.

Top Rated Hotel Suites

Live the suite life in Santa Barbara with these 11 out-of-this-world luxurious overnight stays.

Eats off the Beaten Path

Looking for something off-the-beaten path? Discover these native digs and start eating like a true local.

Photo Credit: @barbareno_sb via Instagram

Live Music in Santa Barbara

Gorgeous Santa Barbara views, refreshing beverages and live music. We couldn’t think of a better combination for an evening spent in The American Riviera®.

Must-Try Goleta Restaurants

Between destination restaurants, local hangouts, and “sister” restaurants of popular regional establishments, our guide to Goleta’s must-try restaurants will help you find the best bites in The Good Land.

Social Usage Terms

Interested in sharing your love of the Santa Barbara South Coast with like-minded locals and travelers who are interested in exploring the destination. Here’s what you’ll need to know.

Visit Santa Barbara

There are seaside escapes. Then there’s a gentle crescent of California coast connecting breathtaking beaches, soaring mountains, verdant vineyards, elevated enclaves and eclectic communities.