Our shores are officially open for business, and visitors can move worry-free throughout the Santa Barbara South Coast. Learn More

If you’re looking for a serene coastal getaway and or a well-earned staycation, book a three-night stay by June 30, 2021 and receive your 3rd night free at participating hotels and resorts. Learn More

Sink your teeth into some of Santa Barbara’s most beloved breakfast burritos. Learn More

From boo-tiful crafts and carnivals to haunted tours and tastes of the season, Santa Barbara has a full calendar of Halloween events. Learn More

Only during October can you get your fill of avocado, wine and seafood at these three signature Santa Barbara festivals and more. Learn More

Your guide to shopping for unique, preloved clothing and items in the Santa Barbara South Coast. Learn More

A fresh crop of new restaurants in Santa Barbara is spicing up the already delicious culinary landscape. Learn More

Photo Credit: hannah.eats.socal via Instagram

A local’s guide to The Good Land, one activity at a time. Learn More

Gorgeous Santa Barbara views, refreshing beverages and live music. We couldn’t think of a better combination for an evening spent in The American Riviera®. Learn More

September sunshine has never been more inviting on The American Riviera®. Learn More

From the waterfront to Goleta, the Santa Barbara South Coast offers plenty of budget-friendly accommodations. Learn More

Looking for something off-the-beaten path? Discover these native digs and start eating like a true local. Learn More

Photo Credit: @barbareno_sb via Instagram

Let the aroma of freshly baked tortillas guide you along the Santa Barbara Taco Trail. Learn More

Photo Credit: @goodeatswithchlo via Instagram

On the rocks, with salt…or however you take your margarita, these watering holes have got you covered. Learn More

Enjoy more than 15 enticing new spots to sip and savor Santa Barbara County wines. Learn More

Food that’s definitely worth the effort. Here are 9 delicious food pop-ups to dig into right now. Learn More

Photo Credit: @bitemesb via Instagram

Embark upon an epic island adventure and discover our marine wonderland. Learn More

Fall in love with Santa Barbara’s most swoon-worthy outdoor wedding venues. Learn More

The Santa Barbara County Courthouse Clock Tower and Mural Room are once again open to the public. Learn how you can go on a self-guided tour of this historic landmark.  Learn More

We’ve rounded up a guide to the best burgers in the Santa Barbara South Coast, covering the full spectrum from elevated fast food and refined fare to smash burgers, veggie burgers and cult favorites. Learn More

Photo Credit: eatthissf via Instagram

Santa Barbara’s majestic wilderness areas abound with unexpected finds and hidden gems—including some wonderful waterfalls. Learn More

For a picture-perfect view of Santa Barbara’s quintessential Spanish architecture, take a self-guided stroll on the Red Tile Walking Tour. Learn More

A guide to the sweetest treats, loveliest loaves, and most decadent desserts in the Santa Barbara South Coast. Learn More

With a nickname like “The American Riviera®,” it’s no surprise that Santa Barbara is a place that pairs well with a glass of something sparkling in hand. Learn More

Discover noteworthy vintages and boutique producers while wining and dining in The American Riviera®. Learn More

Santa Barbara brings together the Golden State’s Spanish influence, laid-back vibe, and upscale sensibility in a way few places can. Here are some ideas to help you make the most of your visit to The American Riviera®. Learn More

Between destination restaurants, local hangouts, and “sister” restaurants of popular regional establishments, our guide to Goleta’s must-try restaurants will help you find the best bites in The Good Land. Learn More

A guide to the region’s top sushi purveyors, from casual to luxury and everything in between. Learn More

Gorgeous ocean views, diverse terrain and a delightfully mild climate make Santa Barbara an ideal place for a bike ride. Learn More

From jaw-dropping views to next-level service, these pools have wow factors that will make your cares drift gently away. Learn More

Flora and fauna have a long beautiful history in Santa Barbara. These 10 not-so-secret parks and gardens are breathtaking sights to behold. Learn More

Savor Santa Barbara in the sweetest possible way with these top ice cream shops. Learn More

Your essential guide to Santa Barbara’s top cultural attractions and iconic landmarks. Learn More

Put your wallet away and soak up all that Santa Barbara has to offer, free of charge. Learn More

No matter how you slice it, Santa Barbara is a pizza-lover’s dream. Learn More

There’s new life to the Santa Barbara cityscape—with a playful wink and a nod to remind us there’s absolutely nothing stuffy or staid about The American Riviera®. Learn More

Santa Barbara’s majestic wilderness areas abound with unexpected finds and hidden gems—including some wonderful waterfalls. Learn More

For a free copy of the Santa Barbara Visitors Magazine. The magazine provides a comprehensive overview of Santa Barbara County presented with beautiful photography and features fun editorial stories about arts and culture, wine country, culinary delights, shopping, outdoor activities, events, itineraries and more! Learn More

Interested in sharing your love of the Santa Barbara South Coast with like-minded locals and travelers who are interested in exploring the destination. Here’s what you’ll need to know. Learn More

There are seaside escapes. Then there’s a gentle crescent of California coast connecting breathtaking beaches, soaring mountains, verdant vineyards, elevated enclaves and eclectic communities. Learn More